Tyrells hopes to take a bite out of US market
Sunday 27 May 2012
Tyrrells, the crisp brand made solely from Herefordshire potatoes, has agreed a deal with snack distributor Royal Food to expand in the US. By late summer, bags of Tyrrells will be on sale in 260 Duane Reade Drug stores in Manhattan.
The private equity-owned brand, which launched its British Red, White and Blue crisps this month, is also expanding into Russia and will look at India next.
Chief executive, David Milner, said the brand could be the "Mulberry of crisps" as overseas customers love its "Britishness". He added that Tyrrells' international business will double in the next financial year and he predicts the value of the brand to reach £100m.
Langholm Capital paid £40m for Tyrells four years ago. Profit in 2011 was £4.8m and on average has risen 24 per cent annually for the past three years.
The company was founded by William Chase, who sold his last shares in late 2010. He has criticised the way it has been run since, claiming it has gone downmarket, making less tasty crisps for mass consumption.
Diving in at the deep end is no excuse for shirking the style stakes
- 1 Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
- 2 Loom bands: Bids for dress made from colourful rubber pass £170,000 on eBay
- 3 Why I'm on the brink of burning my Israeli passport
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Loom bands: Bids for dress made from colourful rubber pass £170,000 on eBay
Supermoon 2014: When and why will the moon look bigger and brighter this summer?
Tommy Ramone dies: Last surviving founder and drummer seminal punk band The Ramones dies aged 62
Gaza-Israel conflict: The terrible price Palestinian children are paying for Israel’s war with Hamas
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
iJobs Money & Business
£70000 per annum: Harrington Starr: Information Security Manager (ISO 27001, A...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...
£60000 per annum: Harrington Starr: Trade Desk Specialist (FIX, Linux, Windows...
£35000 per annum: Harrington Starr: Service Desk Analyst (Windows, Active Dire...