'Uh Dad, I'm gay': Unilever distances itself from ‘homophobic’ Flora advert
Commercial seemed to suggest that receiving news that your child is gay was comparable to receiving a bullet to the heart
Anglo-Dutch company Unilever have withdrawn a Flora margarine advert in South Africa after it was condemned as homophobic.
The advert seemed to suggest that receiving the news that your child is gay was comparable to receiving a bullet to the heart. Imposed on a pink background the commercial featured a bullet with the words “Uhh Dad I’m Gay” flying towards a heart made of china.
Lowe and Partners, an advertising agency based in Johannesburg are the company responsible for the design of the advert, though it was Unilever, the firm that owns Flora that was criticized for the advert.
The company’s twitter feed apologised for the campaign, saying:
“This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it. Unilever is proud of the support that our brands have given to LGBT people, including our recent campaign for Ben & Jerry’s on equal marriage.”
Sarah Dexter, the Johannesburg managing director of Lowe and Partners, said: "I would like to unreservedly apologise for this campaign and the unintended offence it has regrettably caused".
Stonewall, a UK-based gay rights company who had earlier described the advert as “offensive and innapropriate”, said it was pleased by the company’s decision to withdraw it.
- 2 Joan Rivers: 'Palestinians deserve to be dead'
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 4 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Joan Rivers: 'Palestinians deserve to be dead'
Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
Botched ice bucket challenge leaves man critically injured after plane drops hundreds of gallons of water
Exclusive: We share blame for creating 'jihad generation', says Muslim strategist
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
- < Previous
- Next >
iJobs Money & Business
£85000 - £100000 per annum: Ashdown Group: Head of Marketing - Slough, Berkshi...
£35000 - £55000 per annum: Harrington Starr: A Global global asset management ...
£55000 - £65000 per annum: Harrington Starr: A Global Financial Service Organi...
£50000 - £60000 per annum: Harrington Starr: A world leading business intellig...