McDonald's UK delivered strong sales growth in its first quarter, as consumers continued to flock to its restaurants to scoff Big Macs and its newer ranges during the recession. Steve Easterbrook, the company's UK chief executive, said it delivered "strong single digit [sales] growth" in the quarter ended 31 March.
Its US parent posted global comparable sales up by 4.3 per cent, despite one less trading day in February this year, over the period. The company's first-quarter profits rose by 4 per cent to $979.5m.
Europe's first quarter operating income increased 1 per cent in constant currencies, with the UK, France and Russia leading the way. Mr Easterbrook said: "It [UK growth] was achieved at a time when the informal eating out market is flat." He added that the UK's growth was above the European average both in sales and customer count, "confirming that we are building market share in a flat market as a result of the investments we are making in our business."
Over the quarter, it added Mayo Chicken, a 99p meat and bun combo, to its entry level menu, as well as new burgers and chicken wraps. It was McDonald's UK 12th consecutive quarter of growth.