The “Americanisation” of Sir Richard Branson's airline Virgin Atlantic continued today with the appointment of an experienced US aviation figure as the carrier's new chief executive.
Last month Virgin announced that giant American airline Delta was replacing Singapore Airlines as a 49% stake partner in Virgin.
Today, Virgin said that Craig Kreeger, 53, who has had a 27-year career at American Airlines, would take over as chief executive when Steve Ridgway retires in spring this year.
Sir Richard, the Virgin president, said: "We are thrilled to welcome Craig to Virgin Atlantic. He is the right person to succeed Steve Ridgway at this dynamic and challenging time for our airline.
"We believe Craig has the experience and passion to drive Virgin Atlantic forward and capitalise on the opportunities created by our new venture with Delta Airlines."
Mr Ridgway has had 23 years at Virgin and became chief executive in 2001.