Victoria Beckham is set to open her first store in London this autumn.
Posh Spice has chosen Dover Street as the location for her first standalone store, which will home her eponymous clothing line.
Speaking to WWD about the location, she said: "It's young and cool. There are great galleries in the area. There's Dover Street Market directly opposite of us, which is not a bad thing."
The singer turned fashion designer has team up with renowned architect Farshid Moussavi to renovate the store covering 7,000 sq ft across three floors at 36 Dover Street.
She added: "We want to make something different without making it overly complicated. I just want it to feel real for me".
Without going into specific details, Beckham said she is taking her fashion business "very seriously" and hopes to "take it to the next level".
Beckham impressed critics with her debut collection at New York Fashion Week in 2008, and her fashion empire now covers multiple clothing lines, denim, eyewear and accessories.
Beckham Ventures Ltd, which manages Victoria's fashion range, increased its turnover to £15.4 million in 2012.
Her fashion line includes £1000 dresses, £780 biker jackets and a £18,000 crocodile skin handbag.
Victoria Beckham: In Vogue
The Beckhams have an estimated combined fortune of £200 million.Reuse content