Victoria Beckham to open debut store in London
Victoria Beckham is set to open her first store in London this autumn.
Posh Spice has chosen Dover Street as the location for her first standalone store, which will home her eponymous clothing line.
Speaking to WWD about the location, she said: "It's young and cool. There are great galleries in the area. There's Dover Street Market directly opposite of us, which is not a bad thing."
The singer turned fashion designer has team up with renowned architect Farshid Moussavi to renovate the store covering 7,000 sq ft across three floors at 36 Dover Street.
She added: "We want to make something different without making it overly complicated. I just want it to feel real for me".
Without going into specific details, Beckham said she is taking her fashion business "very seriously" and hopes to "take it to the next level".
Beckham impressed critics with her debut collection at New York Fashion Week in 2008, and her fashion empire now covers multiple clothing lines, denim, eyewear and accessories.
Beckham Ventures Ltd, which manages Victoria's fashion range, increased its turnover to £15.4 million in 2012.
Her fashion line includes £1000 dresses, £780 biker jackets and a £18,000 crocodile skin handbag.
The Beckhams have an estimated combined fortune of £200 million.
- 1 James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
- 2 ALS ice bucket challenge co-founder Corey Griffin drowns aged 27
- 3 Cilla Black defends Cliff Richard: 'I am positive that the allegations are without foundation'
- 4 Nicki Minaj finally releases predictable 'Anaconda' video
- 5 James Foley 'beheading': Met police warn public watching murder video could be criminal offence
James Foley 'beheaded': PM cuts holiday short for emergency meeting on British response to latest Isis atrocity
Michael Brown shooting: Police shoot and kill second young black man near Ferguson
ALS ice bucket challenge co-founder Corey Griffin drowns aged 27
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
Iraq crisis: Islamic State's message to America - 'We will drown you all in blood'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Crisis? What crisis? A visiting US doctor gives the NHS a rave review
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again. It would be immoral to bring it into the world'
Scottish Independence Referendum: Salmond described as 'arrogant, ambitious and dishonest' by Scottish women
iJobs Money & Business
£45000 per annum: Harrington Starr: Quantitative Analyst (Financial Services, ...
Negotiable: Harrington Starr: Application Support Engineer (C++, .NET, VB, Per...
£450 - £600 per day: Harrington Starr: AIFMD Business Analyst / Consultant - I...
£450 - £600 per day: Harrington Starr: Business Analyst Solvency II SME (Pilla...