What the Sunday papers said

The Independent on Sunday: Google seeks to steal a march on rivals with new ad strategy

Google is promising businesses greater returns on advertising if they sign up to its social network, in a fresh bid to take on rivals Facebook and Twitter. The search giant has been emailing advertisers boasting that businesses with Google+ pages see a 5-10 per cent rise in click-throughs when linked with its AdWord campaigns. Twitter last week introduced a system allowing businesses to tailor advertising campaigns.

The Sunday Times: Vodafone eyes up Yoigo to resurrect Spanish fortunes

Vodafone is preparing a takeover bid for a small Spanish mobile operator, Yoigo, in an attempt to bolster its flagging fortunes on the Iberian peninsula. Yoigo was put up for sale last year by the Nordic provider TeliaSonera, but bids fell short of its €1bn (£870m) target. Yoigo has some 3.5 million subscribers and telecoms analysts estimate that it could sell for between €750m and €1.25m.

The Mail on Sunday: John Lewis looks at House of Fraser purchase

John Lewis held talks with department store rival House of Fraser about buying it last year but decided not to proceed. The revelation comes amid rumours that other retailers have looked at buying some or all of the 63 stores. It is also understood Debenhams has drawn up a list of the stores it would buy if the business could be broken up. It believes about a quarter would be attractive.

The Sunday Telegraph: Centrica to show that it does its bit for Britain

Energy firm Centrica is to reveal that it contributes more than £14bn to the British economy in taxes, job creation and contracts with small and medium-sized suppliers across the country. The boast will appear in an economic impact report by Oxford Economics. Centrica hopes it will head off criticism of the size of its profits, due out this week.