What the Sunday papers said
Monday 25 February 2013
The Independent on Sunday: Google seeks to steal a march on rivals with new ad strategy
Google is promising businesses greater returns on advertising if they sign up to its social network, in a fresh bid to take on rivals Facebook and Twitter. The search giant has been emailing advertisers boasting that businesses with Google+ pages see a 5-10 per cent rise in click-throughs when linked with its AdWord campaigns. Twitter last week introduced a system allowing businesses to tailor advertising campaigns.
The Sunday Times: Vodafone eyes up Yoigo to resurrect Spanish fortunes
Vodafone is preparing a takeover bid for a small Spanish mobile operator, Yoigo, in an attempt to bolster its flagging fortunes on the Iberian peninsula. Yoigo was put up for sale last year by the Nordic provider TeliaSonera, but bids fell short of its €1bn (£870m) target. Yoigo has some 3.5 million subscribers and telecoms analysts estimate that it could sell for between €750m and €1.25m.
The Mail on Sunday: John Lewis looks at House of Fraser purchase
John Lewis held talks with department store rival House of Fraser about buying it last year but decided not to proceed. The revelation comes amid rumours that other retailers have looked at buying some or all of the 63 stores. It is also understood Debenhams has drawn up a list of the stores it would buy if the business could be broken up. It believes about a quarter would be attractive.
The Sunday Telegraph: Centrica to show that it does its bit for Britain
Energy firm Centrica is to reveal that it contributes more than £14bn to the British economy in taxes, job creation and contracts with small and medium-sized suppliers across the country. The boast will appear in an economic impact report by Oxford Economics. Centrica hopes it will head off criticism of the size of its profits, due out this week.
- 1 Woman 'suffocates newborn baby in plastic bag and puts it in her desk minutes after giving birth'
- 2 I've been called an abusive and dangerous parent, when all I did was listen to my transgender child
- 3 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 4 Teaching profession headed for crisis as numbers continue to drop and working lives become 'unbearable'
- 5 Chinese student carries disabled friend to school every day for three years
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
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