What the Sunday papers said
Monday 25 February 2013
The Independent on Sunday: Google seeks to steal a march on rivals with new ad strategy
Google is promising businesses greater returns on advertising if they sign up to its social network, in a fresh bid to take on rivals Facebook and Twitter. The search giant has been emailing advertisers boasting that businesses with Google+ pages see a 5-10 per cent rise in click-throughs when linked with its AdWord campaigns. Twitter last week introduced a system allowing businesses to tailor advertising campaigns.
The Sunday Times: Vodafone eyes up Yoigo to resurrect Spanish fortunes
Vodafone is preparing a takeover bid for a small Spanish mobile operator, Yoigo, in an attempt to bolster its flagging fortunes on the Iberian peninsula. Yoigo was put up for sale last year by the Nordic provider TeliaSonera, but bids fell short of its €1bn (£870m) target. Yoigo has some 3.5 million subscribers and telecoms analysts estimate that it could sell for between €750m and €1.25m.
The Mail on Sunday: John Lewis looks at House of Fraser purchase
John Lewis held talks with department store rival House of Fraser about buying it last year but decided not to proceed. The revelation comes amid rumours that other retailers have looked at buying some or all of the 63 stores. It is also understood Debenhams has drawn up a list of the stores it would buy if the business could be broken up. It believes about a quarter would be attractive.
The Sunday Telegraph: Centrica to show that it does its bit for Britain
Energy firm Centrica is to reveal that it contributes more than £14bn to the British economy in taxes, job creation and contracts with small and medium-sized suppliers across the country. The boast will appear in an economic impact report by Oxford Economics. Centrica hopes it will head off criticism of the size of its profits, due out this week.
Bosses of collapsed banks should be sent to jail, George Osborne told
Feat of engineering: Incredible photographs show construction beneath New York's Second Avenue
Brazil kicks off: World Cup excess draws hundreds of thousands to street protests
World news in pictures
Google challenges US surveillance gagging order
- 1 Diary of Second World War German teenager reveals young lives untroubled by Nazi Holocaust in wartime Berlin
- 2 Breaking the Silence: In the reality of occupation, there are no Palestinian civilians – only potential terrorists
- 3 Uri Geller psychic spy? The spoon-bender's secret life as a Mossad and CIA agent revealed
- 4 Viral video straps colt .45 handgun to a home-use drone
- 5 Vice pulls 'breathtakingly tasteless' fashion shoot glorifying the suicides of famous female authors from Sylvia Plath to Virginia Woolf
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