World Cup a brand bust for Kit Kat, survey finds
Monday 12 July 2010
British consumers "put up an apparent two fingers" to Kit Kat, despite parent Nestlé splashing out £10m on the football-themed "Cross Your Fingers" World Cup campaign, Engage Research has found.
Only 8 per cent of people questioned by Engage linked Kit Kat to the World Cup, despite a huge campaign offering customers the chance to win £1,000 every day from 3 May to 11 June. Only brands that had a long-term involvement in football derived significant benefit from the World Cup, Engage found. Carlsberg, an official sponsor of the England team but not a World Cup backer, was associated with the tournament by 36 per cent of respondents, compared with the official sponsor Budweiser's 31 per cent.
Look beyond the usual shows for the best festive telly
Geoffrey Macnab does not like the comedian's big screen debut
The battle for control of Stieg Larsson's £30m legacy
French pub fined €9,000 after customers returned empties to bar - because it's 'undeclared labour'
David Cameron takes his biggest gamble yet as he gets tough on Europe over immigration
Two PAs cleared of fraud - and Nigella Lawson left reeling at 'ridiculous sideshow' of drug allegations and public dissection of her marriage to Charles Saatchi
Burglar steals video tapes of child abuse, hands them into police
Paul Walker's daughter Meadow attends Justin Bieber Believe premiere
- 1 Tim Sherwood challenges Daniel Levy to set out vision for Tottenham Hotspur’s future
- 2 French pub fined €9,000 after customers returned empties to bar - because it's 'undeclared labour'
- 3 Sun will 'flip upside down' within weeks, says Nasa
- 4 #Teamnigella: It’s the only side to be on
- 5 Christmas comes early: Justin Bieber is 'retiring from music'
- < Previous
- Next >
iJobs Money & Business
£59999 - £80001 per annum + Benefits: Pro-Recruitment Group: A Top 10 firm in ...
£50000 - £75000 per annum + benefits + bonus: Harrington Starr: Project Manage...
£60000 - £90000 per annum + benefits + bonus: Harrington Starr: Business Analy...
£Negotiable: Citifocus: High calibre individual with institutional client serv...