WWE announces job cuts after reporting $14m loss
Launch of WWE Network pushed the sports giant into the red
Friday 01 August 2014
World Wrestling Entertainment has announced plans to cut 7 per cent of its workforce after posting a loss in the second quarter as it expands its online-subscription service WWE Network.
Overall, 50 to 60 employees across all business divisions are set to lose their jobs from a total headcount of 850 people.
The sports entertainment giant reported a net loss of $14.5 million, compared with a net profit of $5.2 million a year earlier, following the launch of the online video service in February.
So far, WWE has secured 700,000 subscribers and hopes to reach one million by next year, with international expansion planned in more than 170 countries including the UK, Spain, Mexico and Russia.
"It takes time for people to hear about it, so part of it is awareness," George Barrios, WWE's chief strategy and financial officer, told the Associated Press, adding that the network is still on track to hit the one million mark, although he did not set a timetable for it.
"Part of it is people getting comfortable with it being something they want to shift to. The pay-per-views were a behaviour we trained for 30 years and people don't change overnight. It's time and awareness."
WWE said 91 per cent of subscribers access the network at least once per week and use 2.5 devices to consume network content. WWE said 90 per cent of subscribers are satisfied with WWE Network, with 51 per cent extremely satisfied and 39 per cent somewhat satisfied.
The network, which launched set at $9.99 per month with a six-month commitment, will introduce new payment plans in August, including a $19.99 monthly plan (with no commitment) and an upfront one-time payment option for its existing $9.99 per month offering (with six month commitment).
WWE will add a resume play feature for video content in the next few months.
Additional reporting AP
- 2 The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Baldness could soon be treated using stem cells, scientists hope
Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
Ball pool for adults opens in London
Amal Clooney gives excellent response to fashion question at European Court of Human Rights
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...
Competitive salary & benefits!: MBDA UK Ltd: MBDA UK LTD Indirect Procurement...