Xbox One vs PS4: The console kings' battle for Christmas

 

Microsoft has sold 2 million of its new games console Xbox One since its launch, the computer giant announced yesterday, catching up to rival Sony's Playstation 4.

The Xbox One, launched in the UK on 22 November, took 18 days to hit the sales landmark, while Sony, which launched its console a week earlier, sold 2.1 million of its Playstation 4 in just 15 days.

Yusuf Mehdi, Xbox's vice president of strategy and marketing, said the company has been "humbled and overwhelmed" by sales of its console, adding: "Demand is exceeding supply in our 13 launch markets and Xbox One is sold out at most retailers."

Sony and Microsoft are both hoping their consoles will be crowned king of the UK's estimated £3.7bn gaming market this Christmas and so far, despite Playstation's headstart, they're neck and neck.

"It's a better result than probably was expected for Xbox One, especially in Europe where the price difference is a lot greater," says Ian Maude, an analyst at of Enders Analysis who looks at the space.

The Xbox One sells for £429.99 in the UK, while the PS4 retails for £349.99. Microsoft is marketing its machine as a more high-end 'home entertainment system', with built-in features like Skype, YouTube and Netflix.

Microsoft's console also includes a motion-sensor, Kinect, whereas Playstation 4 gamers must shell out extra to get the equivalent feature. Other than that, there's little to difference, says Maude.

"Essentially they offer a very similar experience. It's as much about market positioning as it is about the reality."

Retailers are fighting tooth and nail for consumers' cash this Christmas but perhaps no sales rivalry is as fierce as Xbox versus Playstation. While Christmas is not the be all and end all, it is hugely significant for the overall success of both consoles.

"It's absolutely crucial that they get their pricing strategy, marketing and advertising right because the stakes are so much higher at Christmas," says Mr Maude.

"They're in a battle for domination of the console market."

Both firms pulled out all the stops for the launch events of their rival devices. Microsoft took over Leicester Square for the UK launch of the Xbox One, while Tinie Tempah played the Covent Garden launch of Sony's console.

The response from gamers matched the promotional drive, with fans around the world queuing up to be the first to get their hands on the machines. Both firms sold a million in the first 24 hours.

"What you're seeing at the moment is the fanatical, hardcore gamers who would probably sell their house to get hold of one of these consoles," says Maude. "Once we're through the Christmas period you'll start to get a better sense of how these two are doing. There are some big releases coming in spring."

Games like Metal Gear Solid 5, DriveClub and Watchdogs will bring in big bucks for both Sony and Microsoft, as it's the games themselves where both companies make their money.

"It's the Gillette razor and blades strategy," says Mr Maude. "Both Sony and Microsoft are selling these consoles at close to cost and make their money out of the licensing fees from the games."

Ultimately, both consoles will probably share the market – but spare a thought for Nintendo. Once the flagbearer for the industry, the Japanese gaming company's latest console, the Wii U, sold fewer units in nine months than Sony and Microsoft each sold in 24 hours.

Nintendo's move towards family-orientated, social gaming with its Wii console in 2006, coincided calamitously with the rise of smartphones.

"Wii is really now competing with tablets and smartphones rather than Xbox and Playstation," says Mr Maude. "They're not really in it anymore. It's finished."

Arts and Entertainment
Banksy's 'The Girl with the Pierced Eardrum' in Bristol
art'Girl with the Pierced Eardrum' followed hoax reports artist had been arrested and unveiled
Life and Style
tech

Board creates magnetic field to achieve lift

Voices
Stephanie first after her public appearance as a woman at Rad Fest 2014
voices

Arts and Entertainment
James Blunt's debut album Back to Bedlam shot him to fame in 2004
music

Singer says the track was 'force-fed down people's throats'

PROMOTED VIDEO
News
peopleJust weeks after he created dress for Alamuddin-Clooney wedding
Life and Style
A street vendor in Mexico City sells Dorilocos, which are topped with carrot, jimaca, cucumber, peanuts, pork rinds, spices and hot sauce
food + drink

Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets

Arts and Entertainment
George Lucas poses with a group of Star Wars-inspired Disney characters at Disney's Hollywood Studios in 2010
films

George Lucas criticises the major Hollywood film studios

Sport
football West Brom vs Man Utd match report: Blind grabs point, but away form a problem for Van Gaal
Arts and Entertainment
Bloom Time: Mira Sorvino
tvMira Sorvino on leaving movie roles for 'The Intruders'
Arts and Entertainment
Leonardo DiCaprio talks during the press conference for the film
films

Film follows park rangers in the Congo

News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
Gotham is coming to UK shores this autumn
tvGotham, episode 2, review
News
i100
Sport
Adel Taraabt in action for QPR against West Ham earlier this month
footballQPR boss says midfielder is 'not fit to play football'
News
First woman: Valentina Tereshkova
peopleNASA guinea pig Kate Greene thinks it might fly
Voices
Chris Grayling, Justice Secretary: 'There are pressures which we are facing but there is not a crisis'
voices

Does Chris Grayling realise what a vague concept he is dealing with?

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Corporate Actions Administrator / Operations Administrator

£25 - 30k: Guru Careers: A Corporate Actions Administrator / Operations Admini...

Customer Service Executive / Inbound Customer Service Agent

£18 - 23k + Benefits: Guru Careers: We are seeking a Customer Service Executiv...

ASP.NET Web Developer / .NET Developer

£60 - 65k + Benefits: Guru Careers: We are seeking a ASP.NET Web Developer / ....

Operational Risk Manager - Asset Management

£60,000 - £80,000: Saxton Leigh: Our client is an leading Asset Manager based...

Day In a Page

Two super-sized ships have cruised into British waters, but how big can these behemoths get?

Super-sized ships: How big can they get?

Two of the largest vessels in the world cruised into UK waters last week
British doctors on brink of 'cure' for paralysis with spinal cord treatment

British doctors on brink of cure for paralysis

Sufferers can now be offered the possibility of cure thanks to a revolutionary implant of regenerative cells
Let's talk about loss

We need to talk about loss

Secrecy and silence surround stillbirth
Will there be an all-female mission to Mars?

Will there be an all-female mission to Mars?

Women may be better suited to space travel than men are
Oscar Pistorius sentencing: The athlete's wealth and notoriety have provoked a long overdue debate on South African prisons

'They poured water on, then electrified me...'

If Oscar Pistorius is sent to jail, his experience will not be that of other inmates
James Wharton: The former Guard now fighting discrimination against gay soldiers

The former Guard now fighting discrimination against gay soldiers

Life after the Army has brought new battles for the LGBT activist James Wharton
Ebola in the US: Panic over the virus threatens to infect President Obama's midterms

Panic over Ebola threatens to infect the midterms

Just one person has died, yet November's elections may be affected by what Republicans call 'Obama's Katrina', says Rupert Cornwell
Premier League coaches join the RSC to swap the tricks of their trades

Darling, you were fabulous! But offside...

Premier League coaches are joining the RSC to learn acting skills, and in turn they will teach its actors to play football. Nick Clark finds out why
How to dress with authority: Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear

How to dress with authority

Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear
New book on Joy Division's Ian Curtis sheds new light on the life of the late singer

New book on Ian Curtis sheds fresh light on the life of the late singer

'Joy Division were making art... Ian was for real' says author Jon Savage
Sean Harris: A rare interview with British acting's secret weapon

Sean Harris: A rare interview with British acting's secret weapon

The Bafta-winner talks Hollywood, being branded a psycho, and how Barbra Streisand is his true inspiration
Tim Minchin, interview: The musician, comedian and world's favourite ginger is on scorching form

Tim Minchin interview

For a no-holds-barred comedian who is scathing about woolly thinking and oppressive religiosity, he is surprisingly gentle in person
Boris Johnson's boozing won't win the puritan vote

Boris's boozing won't win the puritan vote

Many of us Brits still disapprove of conspicuous consumption – it's the way we were raised, says DJ Taylor
Ash frontman Tim Wheeler reveals how he came to terms with his father's dementia

Tim Wheeler: Alzheimer's, memories and my dad

Wheeler's dad suffered from Alzheimer's for three years. When he died, there was only one way the Ash frontman knew how to respond: with a heartfelt solo album