Yahoo buys mobile app analytics company Flurry

Yahoo! President and CEO Marissa Mayer has gone on an acquisition spree to spur mobile growth (GETTY IMAGES)

Yahoo is buying app analytics start-up company Flurry for roughly $300 million to help grow its mobile advertising business.

In a statement late on Monday, Yahoo said Flurry's analytics monitor activity on half a million smartphone and tablet apps on more than 1.4 billion devices around the world.

This reach gives Flurry a deep understanding of mobile consumer behavior, Yahoo said.

“Yahoo is on a mission to re-imagine users' daily habits, and mobile is at the center of everything we do,” said Yahoo.

“By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities."

Simon Khalaf, chief executive of Flurry, said that as part of Yahoo, Flurry would continue to serve the application developer community — “only better.”

"Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals."