Yahoo rejects Microsoft's advances and seals advertising deal with Google

The on-again, off-again talks between Microsoft and Yahoo appeared last night to have irrevocably broken down after Yahoo rejected an offer for its search advertising business and instead signed an alliance with its arch-rival, Google.

Walking away from negotiations, Yahoo said it had asked Microsoft to revive its $46bn (£23.6bn) takeover for the whole company, only to be told that the software giant was no longer interested.

Yahoo shareholders are threatening a revolt after the internet pioneer rejected Microsoft's full takeover bid last month, but hopes that new talks could still create a powerful new player to rival Google appeared in tatters last night.

Instead, Google said it would start selling adverts to appear alongside search results on Yahoo's website – a move which Microsoft is certain to ask competition authorities to scrutinise.

Google has already cornered 60 per cent of that market, compared to 10 per cent for Microsoft's MSN business and around 20 per cent for Yahoo.

In an attempt to forestall criticism, Google said Yahoo's move to outsource its search advertising was akin to General Motors using Toyota's hybrid technology, which does not lessen the ferocity of competition in the car industry. Google will also not be able to raise prices for advertisers, as prices are set by an auction.

Yahoo shares plunged 10 per cent on news of an end to negotiations with Microsoft, closing at a level almost $10 below the $33 per share that Microsoft had offered for the company last month. Yahoo's founder and chief executive, Jerry Yang, had at that point been holding out for $37 or $38. The latest talks – when Microsoft asked to buy just the Yahoo search business – were undertaken by other board members and did not involve Mr Yang, it is understood.

Yahoo shareholders erupted in fury after Mr Yang sent Microsoft packing last month, and Carl Icahn, the billionaire investor, is launching an attempt to replace the entire Yahoo board at its shareholder meeting in August. Other investors are suing.

The sale of its search-based advertising business alone was undesirable, it said last night, since there are too many synergies with its other advertising business, which sells banner ads, pop-ups and commercial video on Yahoo and its partners' websites.

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Guru Careers: Pricing Analyst

£30 - 35k: Guru Careers: We are seeking a Pricing Analyst to join a leading e-...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £45K YR1: SThree: At SThree, we like to be dif...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + competitive: SThree: Did you know? SThree is a mul...

Guru Careers: C# Project Team Lead

£55 - 65k (DOE): Guru Careers: A unique opportunity for a permanent C# Develop...

Day In a Page

Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

The 161-page dossier that exposes Fifa's dark heart

How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

Exclusive interview with Tripoli PM Khalifa al-Ghweil

'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

Raymond Chandler's Los Angeles

How the author foretold the Californian water crisis
Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

Art attack

Chinese artist who posted funny image of President Xi Jinping facing five years in prison
Marc Jacobs is putting Cher in the limelight as the face of his latest campaign

Cher is the new face of Marc Jacobs

Alexander Fury explains why designers are turning to august stars to front their lines
Parents of six-year-old who beat leukaemia plan to climb Ben Nevis for cancer charity

'I'm climbing Ben Nevis for my daughter'

Karen Attwood's young daughter Yasmin beat cancer. Now her family is about to take on a new challenge - scaling Ben Nevis to help other children
10 best wedding gift ideas

It's that time of year again... 10 best wedding gift ideas

Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
Paul Scholes column: With the Premier League over for another year, here are my end of season awards

Paul Scholes column

With the Premier League over for another year, here are my end of season awards
Heysel disaster 30th anniversary: Liverpool have seen too much tragedy to forget fateful day in Belgium

Liverpool have seen too much tragedy to forget Heysel

Thirty years ago, 39 fans waiting to watch a European Cup final died as a result of a fatal cocktail of circumstances. Ian Herbert looks at how a club dealt with this tragedy
Amir Khan vs Chris Algieri: Khan’s audition for Floyd Mayweather may turn into a no-win situation, says Frank Warren

Khan’s audition for Mayweather may turn into a no-win situation

The Bolton fighter could be damned if he dazzles and damned if he doesn’t against Algieri, the man last seen being decked six times by Pacquiao, says Frank Warren
Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

Blundering Blair quits as Middle East peace envoy – only Israel will miss him

For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
Fifa corruption arrests: All hail the Feds for riding to football's rescue

Fifa corruption arrests

All hail the Feds for riding to football's rescue, says Ian Herbert
Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

The Kurdish enclave still resisting the tyranny of Assad and Isis

In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

How I survived Cambodia's Killing Fields

Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

How Stephen Mangan got his range

Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor