Yeo Valley uses TV ads on 'The X Factor' to boost sales
Sunday 06 November 2011
Advertising during the current series of The X Factor boosted Yeo Valley's sales by more than 10 per cent.
This equates to a 386,000-pot uplift for the organic yoghurt business. Yeo Valley spent its entire annual ad budget on TV ads shown throughout the live shows. The ads, showing its made-up boy band, The Churned, followed last year's campaign featuring rapping farmers. Yeo Valley's turnover for the year to May 2011 increased to £201.7m.
- 1 Turkish President: 'Equality between men and women is against nature'
- 2 Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
- 3 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 4 Bill Cosby: Isn’t it obvious why his accusers have stayed silent up until now?
- 5 Isis propaganda image showing 'abuse of Muslim woman by soldiers' is actually taken from Hungarian porn film
Turkish President: 'Equality between men and women is against nature'
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Ferguson decision: Tea Party website mocks Michael Brown's family over T-shirt typo
Michael Brown shooting: Ten things we know – or know better – now the Ferguson grand jury's work is over
Isis propaganda image showing 'abuse of Muslim woman by soldiers' is actually taken from Hungarian porn film
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Revealed: How the world gets rich – from privatising British public services
iJobs Money & Business
£Attractive: Citifocus Ltd: High calibre individual with significant product d...
£Negotiable: Citifocus Ltd: Leading global bank seeks experienced credit analy...
£Attractive Package: Citifocus Ltd: High calibre individual with a high degree...
£Attractive: Citifocus Ltd: High calibre individual with superior academics an...