'You're fired,' entrepreneurs tell Lord Sugar
The boardroom equivalent of feeding Christians to the lions, 'The Apprentice', returns next week as a chorus of business figures say it is time to show the programme the door. Here, the IoS canvasses the views of some of the UK's best business brains
Sunday 01 May 2011
Vince Cable, Business Secretary
"The dog-eat-dog approach isn't how good companies operate. That world is out there, certainly in parts of the City. But that's not the way to generate commitment and support from employees."
James Caan, Entrepreneur and former Dragons' Den panellist
"The show is as much about entertainment as business. I would like to see more real-life content: half the series on how they get the job and the other half on how they do it."
Charlie Mullins, Managing director, Pimlico Plumbers
"It should be put down like the rabid dog it has become. If there was anything useful about it when it began, then this hollow version is not only a caricature of business, but a poor caricature of itself."
Rachel Elnaugh, Entrepreneur and former Dragons' Den panellist
"The Apprentice promotes an outdated alpha-male way of business – winning at the expense of others. Today's breed of business is more supportive and collaborative – more feminine."
Roger Philby, Founder, the Chemistry Group recruitment agency
"The vast percentage of the competitors are dimwits who wouldn't last five minutes in any business. Real business is slightly less exciting and far scarier than anything they'll face on the show."
Paul Houlding, Chief executive, advertising agency Isobel
"It is little more than an extended audition for media hopefuls. As a game show it's great – as a show providing an insight into modern business practice The Apprentice has a lot to learn."
Lord Bilimoria, Co-founder, Cobra Beer
"As an entrepreneur the whole concept of 'you're fired' is so far from reality and is just not the way one would run a business. But in terms of engaging the public it is fantastic."
Xenios Thrasyvoulou, Founder of jobs website PeoplePerHour.com
"It's about as relevant to the business world as the Royal Wedding is to prisoners in Guantanamo Bay. These reality TV shows are totally misleading about what it means to be an entrepreneur."
Mark Fenton-O'Creevy, Professor of organisational behaviour, the Open University Business School
"At its best it helps us to understand the world of direct sales. At its worst it presents a damaging and misleading account of what good businesses look for."
Nick Bolton, Chief executive, Oxford Metrics Group
"It is not business programming, but it is a fun game show. It teaches you no more about business than Bullseye teaches you how to win the World Darts Championship."
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 3 Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations
- 4 Sir Winston Churchill’s family begged him not to convert to Islam, letter reveals
- 5 AirAsia flight QZ8501 missing: Search for plane carrying 162 passengers from Indonesia to Singapore suspended overnight
President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
UK weather: Warning for more snow and ice as freezing temperatures and gales hit Britain
Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations
AirAsia flight QZ8501 missing: Search for plane carrying 162 passengers from Indonesia to Singapore suspended overnight
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Millions of Britons struggling to feed themselves and facing malnourishment
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Nigel Farage: Ukip leader named 'Briton of the year' by The Times
Immigrants make UK racist, says Ukip councillor Trevor Shonk
iJobs Money & Business
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
Not specified: Selby Jennings: Quantitative Research | Global Equity | New Yor...
Not specified: Selby Jennings: SVP Model Validation This top tiered investment...
Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...