On The Up: Granada
Sunday 11 April 1999
ONdigital aims to win the 70 per cent of UK households who have resisted cable TV and Sky's satellite services. BSkyB's new SkyDigital service won 120,000 customers in its first four months, however, and cable plans new services later this year.
ONdigital "has a good marketing strategy and had fewer technical problems than some bears were saying", said Mathew Horsman, an analyst at Henderson Crosthwaite. He estimates ONdigital will win 350,000 subscribers by the year end.
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