Outlook: BA, the sinner who repents
Tuesday 25 August 1998
BA has been regarded as the bad boy of Europe for too long now. When Lord King, with Mrs Thatcher at his side, ran the show, its arrogant and sometimes obstructive stance with the Europeans didn't seem to do the company's underlying business any harm. It might even have helped. But that time has long since gone and there's evidence that BA's reputation in Europe for being difficult ensured a much rougher ride with regulators over its planned link-up with American Airlines than it might otherwise have got.
Heaven forbid that there was any kind of a political fix in BA's decision to buy Airbus for the first time. That sort of thing just doesn't happen on the Continent, does it? But today's ceremony in Toulouse, complete with a guest appearance from Tony Blair, is going to help BA's image no end. And as everyone knows, the sinner who repents....
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