The prospect of such a treasure coming on the market is causing some understandable excitement north of the border, where suddenly there is the possibility of creating an independent scotch whisky company of some size once more, reversing 70 years of consolidation and takeover from the Sassenach and the foreigner. Och, the thought of it.
Unfortunately, this is a dream likely to be as transitory as the Scottish mist. This is quite a bite for any venture capitalist, but on top of the pounds 700m asking price, the purchaser would also have to demonstrate to the competition authorities funds adequate to support and develop the brand in the US and Europe. An alternative would also need to be found to the Guinness/LVMH distribution network around the world. That wouldn't be impossible but it would mean surrendering quite a bit of the brand's profit margin to someone else. All of which makes it much more likely that Dewar's will end up as a trade sale to one of the world's established drink producer/distributors. Shame.Reuse content