Outlook: Iceland a go-go
Wednesday 08 September 1999
Three years on and sales and profits are booming, the shares are at an all-time high of 310p and it has pulled off a string of bold initiatives that have energised the business and put competitors to shame. In these days of global reach and sector consolidation, Iceland has shown it is possible to survive and thrive as a smaller, high street, domestic player.
Much of the credit for this recovery must go to Mr Walker himself. A former Woolworths manager who set up Iceland from a single store in Oswestry in 1970, he is a genuine entrepreneur rather than a corporate suit and he has been able to steal a march on a number of fronts.
One was home delivery. It was in 1997 that Iceland pressed the button on a national roll-out of its home delivery service when rivals like Tesco were playing around with a few stores. Then came the pro-active stance on GM Foods, with Iceland the first to ban GM ingredients from its own-label range. It is now promising to remove artificial colourings and flavourings while also launching Britain's first free nationwide Internet home shopping service.
And where next? Things could get tougher with Sainsbury's moving into the convenience store market. A major price move by the Wal-Mart-owned Asda would also take the wind out of Iceland's sales. Even so, the record would suggest Mr Walker is easily capable of dreaming up a fresh set initiatives to keep Iceland from melting.
- 1 Man on naked bike ride gets ejected after becoming aroused
- 4 Ann Summers survey reveals the UK's favourite sex position
- 5 Ayyan Ali: Pakistan's top model now appears in the courtroom rather than on the catwalk
Man on naked bike ride gets ejected after becoming aroused
Caitlyn Jenner's mother Ester thought her daughter, formerly known as Bruce Jenner, had transitioned for money
Charles Kennedy 1959-2015: A gifted, compassionate politician whose career was cut short by the 'demon drink' - latest news
Charles Kennedy dead: A guy once asked the Lib Dem leader who his favourite Muppet was and his letter response was wonderful
Jaden Smith wears gender fluid dress to high school prom with Hunger Games actress
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
iJobs Money & Business
£30000 - £35000 per annum: Recruitment Genius: The UK's fastest growing, multi...
£70000 - £90000 per annum: Recruitment Genius: A Financial Reporting Manager i...
£23000 - £25000 per annum: Recruitment Genius: They win lots of awards for the...
£13500 - £20000 per annum: Recruitment Genius: This nationwide enforcement com...