However, the bigger question - can ONdigital hope to survive against the big battalions of Sky's arguably superior, though more expensive, digital offerings - remains as open as ever. ONdigital had to stretch credulity to breaking point yesterday to support its claim that it is signing up more new subscribers than Sky. This is only true if Sky's figures are reduced pro rata to take account of the fact that transmission problems prevent ONdigital from selling to any more than 70 per cent of the population. In nominal terms, Sky is selling more. Once those switching from analogue to digital are taken into account, the picture is more one sided still.
Even so, at this stage ONdigital is defying the sceptics, and its two owners, Granada and Carlton, can feel reasonably confident that their hedge against TV's digital future is eventually going to pay off.Reuse content