PC World to target business customers with mail order
Monday 29 September 1997
Alongside plans to double its network to 80 outlets within the next three years, PC World will create more than 4,000 jobs.
Customers will be able to order products over the phone after studying a 692-page catalogue, which is a techies' dream, containing more than 9,500 computer products.
Terry Duddy, managing director of PC World, said: "This is a huge market which we want to exploit.
"The British IT business is worth pounds 6bn a year and is showing an annual growth rate of 10 per cent."
Dixons plans to launch a multi-million pound advertising campaign to promote the mail order service to its 20,000 business customers. Altogether it will spend about pounds 16m on the new business and at least pounds 75m expanding the PC World chain.
Dixons' move will be a blow to Action Computers, which runs the UK's largest computer mail order business.
- 1 Planes go hybrid-electric in important step to greener flight
- 4 Hip hop is both racial and political, and for Iggy Azalea to suggest otherwise is insulting
- 5 Man hospitalised with pneumonia after downing eggnog at office Christmas party
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader
iJobs Money & Business
Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...
£43500 per annum + pension + holidays: The Jenrick Group: Night Shift Operatio...
£20000 - £25000 per annum + OTE £40,000 + Car + Pension: SThree: SThree are a ...
£20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...