Pembroke: Baling out at the supermarket checkout

MOVE OVER Air Miles, Balloon Miles is on your tail. Flying Pictures, which has organised airborne stunts for films such as Sylvester Stallone's Cliffhanger and five Bond movies, including Live and Let Die, is muscling into the market.

Like its airline rival, Balloon Miles will be aimed at companies seeking something different to attract sales teams and others keen to encourage customer loyalty - in other words, spend more than 50 quid in our supermarket and pick up 20 balloon miles.

It works like this: you need 150 points for a champagne flight in a hot air balloon, 1250 for a parachute jump and 850 points for a few loop-the-loops in a microlight, the airborne equivalent of a Sinclair C5.

Punters who prefer to keep both feet on terra firma will be encouraged to purchase points as gifts for unwitting loved ones. How about a bit of skydiving for granny's 70th birthday?

'Air Miles has been around for a while,' says a Flying Pictures spokeswoman. 'People might be looking for something different.'

THE BOSS of Dixons, Stanley Kalms, must have cursed his luck when he heard that Circuit City, the US electrical outfit, had announced 18 per cent like-for- like growth for February. The reason for this was a sales spurt in its Los Angeles stores after the earthquake.

With its usual masterful timing, Dixons sold all of its LA stores to Circuit City just before the earth moved.

(Photograph omitted)

THE INLAND REVENUE, that highly regarded band of public sector bean-counters, is working itself up into quite a lather about its logo. 'People are ripping it off,' comes the cry.

The Inland Revenue's enviable brand name is a difficult one to swallow, but we'll let that pass. 'People have been using it to illustrate financial products to give the impression they are endorsed by us when they are not,' gushes a wounded tax spokesperson taking a break from some Scheule D expense claims. 'Some of it amounts to flagrant logo abuse.'

All this is not as bad as it sounds. So far, the worst violation of the Inland Revenue's newish logo - a groovy crest in a slanted strip of colour - was when one newspaper drew gender symbols all over it. Shame on them.

AND HERE'S A case of one step forward and two steps back for Lloyds Bank. The Lloyds branch in London's Oxford Street has sent account holders a breathless circular proclaiming much good news.

Lloyds is providing extended opening hours and a new teleservice team to help answer general inquiries from the public. Unfortunately, the circular printed the wrong telephone number for the service, so callers could not get through.

The hunt is on for successful women as two award schemes open their doors to applications. Options magazine is running its 11th Working Women Mean Business Award. 'We are not necessarily looking for the real high-flyers,' explains editor Maureen Rice encouragingly.

The other gong is a real mouthful. Let's hear it for the European Union Women's 1994 European Women of Achievement Awards. A challenge for any engraver to get that lot on the winning plaque.

THE LATEST management psychobabble thumps on to Pembroke's desk. Welcome to Techno Trends: how to use technology to beat the competition.

Written by Daniel Burrus (with Roger Gittines), the book turns business into a poker game, with headings such as 'Using the trump card' and 'Playing with a full deck.'

The authors, who we must assume are playing with a deck as full as anyone else's, roll out phrases such as 're-become an expert', 'learn to fail fast' and 'take your biggest problem and skip it'.

They seem an interesting pair. Mr Burrus is an accomplished musician, snorkler, pilot, film maker and photographer who runs his own business. Mr Gittines has penned other titles, including What Men Won't Tell You but Women Need to Know.

Start your day with The Independent, sign up for daily news emails
News
news
New Articles
tvDownton Abbey Christmas special
Arts and Entertainment
Wolf (Nathan McMullen), Ian (Dan Starky), The Doctor (Peter Capaldi), Clara (Jenna Coleman), Santa Claus (Nick Frost) in the Doctor Who Christmas Special (BBC/Photographer: David Venni)
tvOur review of the Doctor Who Christmas Special
News
peopleIt seems you can't silence Katie Hopkins, even on Christmas Day...
PROMOTED VIDEO
News
i100
Arts and Entertainment
Jenna Coleman as Clara Oswald in the Doctor Who Christmas special
tvForget the rumours that Clara Oswald would be quitting the Tardis
Arts and Entertainment
Japanese artist Megumi Igarashi showing a small mascot shaped like a vagina
art
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Life and Style
fashion
Arts and Entertainment
Left to right: Stanley Tucci, Sophie Grabol and Christopher Eccleston in ‘Fortitude’
tvSo Sky Atlantic arrived in Iceland to film their new and supposedly snow-bound series 'Fortitude'...
Arts and Entertainment
tv
News
The Queen delivers her Christmas message
newsTwitter reacts to Her Majesty's Christmas Message
Sport
sport
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Selby Jennings: Oil Operations

Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...

The Jenrick Group: Night Shift Operations Manager

£43500 per annum + pension + holidays: The Jenrick Group: Night Shift Operatio...

SThree: Trainee Recruitment Consultant - LONDON

£20000 - £25000 per annum + OTE £40,000 + Car + Pension: SThree: SThree are a ...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...

Day In a Page

A Christmas without hope: Fears grow in Gaza that the conflict with Israel will soon reignite

Christmas without hope

Gaza fears grow that conflict with Israel will soon reignite
After 150 years, you can finally visit the grisliest museum in the country

The 'Black Museum'

After 150 years, you can finally visit Britain's grisliest museum
No ho-ho-hos with Nick Frost's badass Santa

No ho-ho-hos with Nick Frost's badass Santa

Doctor Who Christmas Special TV review
Chilly Christmas: Swimmers take festive dip for charity

Chilly Christmas

Swimmers dive into freezing British waters for charity
Veterans' hostel 'overwhelmed by kindness' for festive dinner

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all