Pembroke: Called to account

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The Independent Online
Morris Cerullo, the American evangalist-cum-faith healer, swings into London this weekend for a series of coming togethers.

But how is it all funded, you might ask? Where is the money coming from for the hire of Earl's Court for a week, for an advertising campaign that has seen 48-sheet billboards on the Underground, and for the printing of 100,000 36- page full-colour programmes?

Donations and seminars, it seems, are the two principal revenue streams of the so-called Mission to London. Donations will be 'very low profile', according to European director Greg Mauro, but are expected to yield up to pounds 350,000. A series of afternoon seminars (admission pounds 25) should rack up a further pounds 50,000.

Not enough though, as the whole jamboree is expected to set the mission back more than pounds 500,000. But fear not. 'At the end of the financial year, our headquarters in America usually forgives us our debts in the way the Lord forgives us our sins,' says Mr Mauro.

LONRHO, Tiny Rowland's empire, with sprawling interests throughout Africa, is getting together with a group of Jersey- based Gurkhas to clear land-mine fields in Mozambique.

The selfless mining company has subcontracted GSG of St Helier to clear a path so Red Cross relief vehicles can transport food and water to victims of the 20 years of war there.

Is this Lonrho turned benefactor? Not exactly. The mining conglomerate has acted as political mediator between the European Community, which is funding the project, and the team of Gurkhas, and taken a cut of the proceeds. 'They have subcontracted the work to us and charged a fee to the EC,' says a GSG spokesman.

A NEW football season, a new magazine - but only if you follow one of the larger clubs.

Instead of producing one edition for all supporters, Kick Off magazine, a new venture into sport by Centaur Communications, which publishes business titles such as Marketing Week, plans to publish specialised versions for each club (with a common central section) as long as the club has enough fans to justify it. So far Kick Off has signed deals with Sunderland, Everton, Wolves and Leeds.

'A club needs to have a core support of about 20,000 to make it worthwhile,' says Kevin McCarten, the publisher.

No chance, then, for Wimbledon, Coventry et al. Still, there is some justice. Mr McCarten supports strife-torn Barnet, which barely has any players let alone any fans, so there's no chance of it getting a house organ.

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