People and Business: Favourite wins
RICHARD BRANSON got a bloody nose yesterday as the Advertising Standards Authority rejected a bid by his airline Virgin Atlantic to prevent British Airways from using the phrase "the World's Favourite Airline" in its advertising.
This is the fourth time the ASA has rejected a move to prevent the use of the phrase since 1991. It was first coined in 1983.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies