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People and Business: Paribas beauty

PARIBAS RECENTLY published a research note on the global media industry which featured a picture of an attractive woman on the front cover.

The sales desk at Paribas was deluged with phone calls from fund managers eager to meet "Andrea Azimundi", the name on the cover of the report.

When they discovered that Andrea is in fact a male, Italian, not to say bearded analyst at Paribas, the callers strangely lost their enthusiasm.