People and Business: Sexy business

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The Independent Online
A SCOTTISH publishing company is about to launch the business world's answer to Loaded, the lads' mag. Unlimited aims to portray business as "sexy, glamorous and gutsy".

John Hatfield, who is editing the new mag on behalf of publishers Carnyx Group, says: "Most business magazines in Scotland are very advertorial or very corporate. We believe entrepreneurs are more likely to read FHM or Loaded than The Economist."