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People & Business: Tabloid homes

RICHARD SAVILLE, finance director at the housebuilder Wimpey, has clear views about what kind of newspapers his customers read. Yesterday Mr Saville complained about all the doom and gloom spread by quality newspapers like The Independent about the economy in the last 12 months, with tales of the Asian crisis and the collapse of the rouble.

Mr Saville added thoughtfully: "... although we do not normally associate our buyers with the readers of those kind of newspapers."

So its tabloids only for Wimpey home-owners. Fascinating