Roddick opens business school
Thursday 05 December 1996
At yesterday's formal launch of the New Academy of Business, the outspoken founder of the cosmetics group said she hoped the establishment would have a practical effect on the ways in which companies, public-sector bodies and other organisations acted. "If all management education does is stimulate lofty thinking, it will have failed," she said.
Since being set up last year, the academy has begun several initiatives aimed at encouraging business leaders to go "beyond the financial bottom line and incorporate a sense of moral purpose". It has set up a network of organisations including BT, Anglian Water, the US-based electronics company Hewlett-Packard and the advertising agency St Lukes to work together to develop best practice for "socially responsible businesses".
The academy announced yesterday it was joining forces with Bath University's management school to run a masters degree in responsibility and business practice. The two-year, part-time course will run from next March, and it is hoped that about 20 people representing small and large companies, public-sector bodies and other organisations will pay fees of pounds 5,000 a year.
Both Ms Roddick and Judi Marshall, who developed the course with her Bath colleague, Peter Reason, insisted the approach would be centred round the exchange of information and insights and the debating of ideas rather than tuition.
The development comes asbodies such as the Tomorrow's Company project are looking at new models for business. David Mathew, the academy's director, said the organisation would complement existing ventures.
Ms Roddick said: "I have a vision of the New Academy of Business being a research incubator of best practices in socially and environmentally responsible business. Business leaders require an enlarged vocabulary to deal with these issues."
- 2 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 3 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 4 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 5 Ian Brady: Moors murderer announces his support for Ukip and the SNP
Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
Russian hack of President Obama's emails worse than previously admitted
Ian Brady: Moors murderer announces his support for Ukip and the SNP
UK weather: Britain braced for snow to replace sun as arctic air mass moves in
Nepal earthquake: US Pastor Tony Miano sparks outcry by suggesting Nepalis should not rebuild their 'pagan shrines'
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
iJobs Money & Business
£24000 - £26000 per annum + benefits : Ashdown Group: A highly successful, glo...
£50000 - £55000 per annum: Ashdown Group: Business Analyst - Financial Service...
£18000 - £23000 per annum + OTE £45K: SThree: At SThree, we like to be differe...
£20000 - £25000 per annum + competitive: SThree: Did you know? SThree is the o...