Safeway steps up store price battle
Tuesday 19 August 1997
Safeway's Price Protected Initiative guarantees lower prices on 650 of its best selling branded and own-label products. Customers who find one of their products on sale cheaper at Tesco, Sainsbury or Asda will be given another one free - or a full refund. But the offer only applies to stores within three miles of the Safeway branch and within seven days of purchase.
A Safeway spokeswoman said: "Some customers still perceive Safeway to be more expensive, even though that is not true. This promotion is about redressing that mis-conception."
Rival supermarkets said they would not be responding with price campaigns of their own. Asda said customers were more interested in year-round low prices rather than one-off campaigns.
However, Frank Davidson, food retail analyst at HSBC James Capel, said the Safeway promotion could spark a price battle on fresh produce as many of the offers are in this area. "It could be produce price war mark two. If the prices are cheaper than Tesco and Asda, they will not going to allow that to continue."
Separately, Sainsbury is to open a further 18 of its stores all night on Friday, starting from this week. This brings the total number of all- Friday night stores to 47. A spokeswoman said 10.30pm to 1.30am was the busiest time with families and shift workers shopping.
X Factor judge will appear in court later this month
The Google future, including microphones in every ceiling and data sent directly to your brain
Guide dog mauled while helping owner deliver Christmas cards
Gurdwaras-turned-food banks: Sikh temples are catering for rise in Britain’s hungry
The poorest pay the price for austerity: Workers face biggest fall in living standards since Victorian era
N Korea confirms removal of Kim Jong-un’s 'depraved' uncle Jang Song Thaek
10 stone five-year-old taken into care
- 1 Gurdwaras-turned-food banks: Sikh temples are catering for rise in Britain’s hungry
- 2 Council bans use of word ‘Commie’ – but ‘fascist’ and ‘Nazi’ are fine
- 3 The man who made Femen: New film outs Victor Svyatski as the mastermind behind the protest group and its breast-baring stunts
- 4 The poorest pay the price for austerity: Workers face biggest fall in living standards since Victorian era
- 5 'I'm experiencing austerity as well', says Princess Michael of Kent
- < Previous
- Next >
iJobs Money & Business
£44000 - £55000 per annum + Excellent Benefits: Pro-Recruitment Group: Confide...
£25000 - £35000 per annum + Benefits : Harrington Starr: PHP Symfony2 Framewor...
£40000 - £55000 per annum + Bonus and Benefits: Harrington Starr: A leading pr...
£50000 - £60000 per annum + Bonus + Benefits: Harrington Starr: Market Data An...