Sainsbury's on line to increase cyber shopping
Friday 07 February 1997
The plans reveal a growing acceptance by supermarkets that a market for home grocery shopping exists. It follows Tesco's announcement last month that it is to extend its Internet shopping service to five new stores after a successful trial in west London.
Maureen Mitchell, head of Sainsbury's consumer direct division said: "From our internal studies we think that up to 20 per cent of people could be interested in some form of home shopping. A year ago we felt that figure might be just 5-10 per cent."
Sainsbury's has been running an "order and collect" service at its Watford store since last September and will now extend the scheme to two more stores in London and two outside the capital, possibly in Manchester and Birmingham.
The scheme involves participants visiting the store with a shopping consultant who helps them develop a personal shopping catalogue of all the items they are ever likely to buy. With that catalogue, which is created by scanning in the products' bar codes, customers then phone or fax their orders in along with any special instructions. A Sainsbury's "surrogate shopper" picks and packs the goods for storage. The customer then visits the store at a pre-arranged time to collect the goods, parking in special bays outside the store. The charge for the service is pounds 2.
"The response we have had in Watford is incredible," Sainsbury's said. "We initially offered the service to 200 shoppers but now have a waiting list."
Though shoppers at the Watford stores cannot yet have goods delivered to their home, Sainsbury's has this month started testing the system in the Solihull area with a home delivery option.
"We think that customers in the future will want to be given choice," Maureen Mitchell said. "Many of our customers lead very busy lives and in response to their requests we are looking at ways of making grocery shopping as quick and easy as possible."
Sainsbury's has also been running an Internet office shopping trial with Hewlett Packard in Bracknell. A hundred staff order their goods via the Internet. They can order from the full 20,000 product lines available at the local store and choose from a number of 15-minute delivery slots. The goods are delivered to the offices from the local SavaCentre in Calcot between 4.30-6pm. Though the Hewlett Packard trial is free, the service to external customers is likely to carry a pounds 4 charge.
An Internet option is likely to offered to customers at the Watford store. However, further office shopping trials have been ruled out for the time being.
One of the key problems for supermarket groups is how to organise the logistics of delivery to customers, particularly of chilled and frozen goods.
- 1 The Boy in the Dress, TV review: David Walliams' Boxing Day treat is a celebration of being different
- 2 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 3 Andy Murray takes to Twitter to show off his Christmas jumper
- 4 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 5 Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
PlayStation and Xbox hacked by Lizard Squad
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
Dublin court rules brain-dead pregnant mother's life support can be switched off
Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
iJobs Money & Business
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
Not specified: Selby Jennings: Quantitative Research | Global Equity | New Yor...
Not specified: Selby Jennings: SVP Model Validation This top tiered investment...
Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...