Sensible shoes walk off with export award K SHOES
Friday 21 April 1995
The Springers range - sold under the slogan "walk and go", because they do not need to be broken in - has also won K Shoes its first award for export since it was established more than 150 years ago. In its last financial year, K Shoes sent 948,579 pairs of shoes to North America, most of them in the 30 styles that comprise the Springers range. Despite the different appearances, they share several characteristics: flattish, widish, and shaped for the foot rather than the other way round.
Not only the Americans love them. More than 1.3 million pairs of K Shoes were exported to countries as diverse as Abu Dhabi and Venezuela. Last year, exports accounted for 37 per cent of all the K shoes made, and in eight years, exports increased by 72 per cent, doubling in the last three. John Keery, a spokesman for the C&J Clark group, which owns K Shoes, said: "We managed to do this by producing a product that people want to buy. Springers are not for the young end of the market but for women who are looking for comfort and a quality brand."
The shoes are produced in Kendall, Cumbria, in the same factory as the label started (the K is for Kendall). Some 1,000 people work in the main factory and in other premises in Cumbria, although Clark's biggest factory remains in Street, Somerset.
"The home market is difficult for all manufacturers," Mr Keery said. "We have a major presence in the high street and have managed to retain our market share, but our main growth area has been in exports."
Justin Bieber was one of the hardest hit
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
iJobs Money & Business
Up to £70,000 per annum + benefits: Sheridan Maine: Are you a qualified accoun...
Up to £65,000 per annum + benefits: Sheridan Maine: Are you a qualified accoun...
£32000 - £35000 per annum + benefits: Ashdown Group: Marketing Services Manage...
£Neg. (DOE) + Excellent Benefits: Guru Careers: A Finance Account Manager with...