Severn Trent gets ready by buying names
Friday 14 August 1998
A Severn Trent spokesman confirmed yesterday that it had registered the names of eight water companies outside its area and a further 11 inside its own territory. Most of the company names cover large cities.
Severn Trent said it had no immediate plans to start trading under the new names, but the spokesman added: "We follow the motto `Be Prepared'. Severn Trent means something to customers inside our own area but to those outside it may mean nothing at all."
The names, published in the magazine Utility Week, includes Manchester Water, Midlands Water, Norwich Water, Leeds Water, Sheffield Water and Capital Water (for London).
The names were registered two months ago to an address at Severn Trent's headquarters in Birmingham. All the companies have the same two named directors: Caroline Wilkinson, Severn Trent's assistant company secretary, and Gerald Noone, who is marketing director of Severn Trent Water.
Severn Trent would not disclose how much the exercise had cost but a spokesman said it was not significant. He said the purpose of registering names within the Severn Trent region was to defend its own territory from attack. Among these names are Derby Water, Stoke Water, Leicester Water, Nottingham Water and Birmingham and District Water.
"Competition already exists for our largest customers. The fact that it hasn't actually happened yet for domestic customers does not mean that it couldn't happen."
No other publicly quoted water company has registered names, although South West registered the name "Water West" in March.
- 1 Rarest Beanie Baby of them all could be sold for £62,500 on eBay
- 3 Driving while dehydrated can be just as dangerous as drink driving, study suggests
- 4 Farmer told to tear down mock-Tudor castle after hiding construction behind hay bales
- 5 One Direction: Louis Tomlinson launching his own record label, has already 'signed two acts'
Alan Rickman admits editing 'terrible' script with friends in Pizza Hut behind backs of writers on Robin Hood: Prince of Thieves
Rarest Beanie Baby of them all could be sold for £62,500 on eBay
Professional big game hunter Ian Gibson crushed to death by elephant during hunt
Driving while dehydrated can be just as dangerous as drink driving, study suggests
Ben Affleck asked TV chiefs to hide slave-owning ancestry, new hacked Sony emails published by Wikileaks claim
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
iJobs Money & Business
£20000 - £25000 per annum + OTE £45,000: SThree: SThree Group have been well e...
£50000 - £667000 per annum + excellent benefits : Ashdown Group: IT Manager / ...
£13000 - £20000 per annum: Recruitment Genius: Scotland's leading life insuran...
£40000 - £45000 per annum + benefits : Ashdown Group: Training Programme Manag...