Severn Trent team manages it again
Independent NatWest Management Challenge 1995
Sunday 03 December 1995
As well as a first prize of pounds 10,000, the five-man team led by Paul Smith won the right to represent Britain in the international final in Lisbon in February. Severn Trent was closely challenged until the final stages of the game, sponsored by National Westminster Bank in association with the Independent, by "The Borg", a pairing of two individual contestants, which won pounds 3,200, and BPP Courses, the accountancy training group, which was awarded pounds 1,750 for coming third. The fourth team was BT Laboratories of Ipswich.
As in previous rounds, the contestants were required to manage a simulated medium-sized manufacturing company with a view to maximising the company's share price as measured in ecus. The game, devised by Bill Robertson and his team at Edinburgh-based Edit 515, is more realistic than many others, since the teams have to compete against each other as well as against the computer. They must do conventional jobs, such as marketing, production, finance and personnel, with a view to outperforming rivals in Britain, Europe and the United States.
The final found the US market to be depressed, with a weak dollar tending to inflate the prices of European producers. As a result, the European market became the focus of team attention. Mr Robertson said: "All of the teams grasped what was likely to happen from the start, and since there was no shortage of capital, made moves to expand the production resources to supply growth in the European Union."
Severn Trent's success stemmed from its strategy of providing quality products at a high (but not the highest) price in the marketplace, while using advertising to promote the company and product image over the long term. Design quality was kept in the forefront, while the high manufacturing quality meant few items were returned. The strong marketing image was backed by a manufacturing capacity that enabled the team to avoid expensive shift working and overtime.
- 1 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 2 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 3 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 4 Sussex couple die in suspected Christmas Day 'suicide pact'
- 5 The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
UK weather: Warning for more snow and ice as freezing temperatures and gales hit Britain
UK weather: Travel chaos continues as King's Cross train delays add to snow on roads
The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Immigrants make UK racist, says Ukip councillor Trevor Shonk
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
iJobs Money & Business
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
Not specified: Selby Jennings: Quantitative Research | Global Equity | New Yor...
Not specified: Selby Jennings: SVP Model Validation This top tiered investment...
Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...