Market Report: I'm a Celebrity lifts ITV in ads jungle

Most people watching I'm a Celebrity... Get Me Out of Here are probably squirming at the behaviour of its inmates, Z-listers and creepy crawlies alike. Not City analysts: they're busy working out whether better viewing figures should affect their forecasts for its broadcaster.

Saturday's final, which, for those that weren't watching, saw EastEnders actress Charlie Brooks emerge victorious, prompted Panmure Gordon's Alex DeGroote to yesterday proclaim that the show's popularity is good news for shares in ITV.

"The final of I'm a Celebrity had a peak audience of 10.6 million, which was a 47 per cent share of TV viewers," Mr DeGroote said. "This is significant because the ability to deliver major prime-time audiences is key to advertising and, in turn, content/format sales. If anything, the entertainment genre, as opposed to drama, has been tougher for ITV this year."

The fact that Sunday nights will still be Downton nights is another reason to buy shares in ITV, he suggested: "ITV also recently confirmed that filming of eight new episodes [of Downton Abbey] for autumn 2013, plus an extended special episode for Christmas 2013 begins at Highclere Castle and Ealing Studios in February." Taking this all into account, he concluded "the shares remain well supported and, in our view, the valuation is attractive".

He wasn't the only one switching on as ITV jumped 1.5p to 100.4p. That's its highest share price for more than five years.

Traders hoping for a Santa Rally – not another sponsored fun run in Father Christmas hats but a rising stock market in December – enjoyed a promising start to the first trading day of the month. Encouraging economic data from China and the UK helped in early trading, but with manufacturing figures from the States disappointing and the spectre of the fiscal cliff remaining, by the bell the FTSE 100 had lost much of its initial gains to close a mere 4.42 points higher at 5,871.24.

Top of the pile was Melrose. The engineer shot up 6.2p to 219.3p, although despite the climb it has still shed more than 7 per cent since its profit warning last month.

Fund manager Schroders was among the major risers on the Footsie, climbing 25p to 1,621p on the back of an upgrade to buy from neutral at Bank of America Merrill Lynch. However, the majority of financial stocks were out of favour. Hargreaves Lansdown was left with the wooden spoon, with the fund supermarket group slipping 20.5p to 736.5p.

A number of the banks were also weak. Lloyds dropped 0.76p to 45.74p while Royal Bank of Scotland declined 2.6p to 292.6p.

The reaction to BP's strategy update, in which the energy giant announced plans to up its capital spending to between $24bn (£15bn) to $27bn from 2014 to 2020, was rather muted. It edged back 1.45p to 430.15p, with investors not prompted into action by the company saying that it was moving towards a simpler future.

On the FTSE 250, the news that buy-to-let lender Paragon Group is in talks over a deal that could grant it a banking licence gave its shares an upward shove. The firm said it was in exclusive talks with Hampshire Trust, a tiny private bank which lends to property developers and solicitors.

Paragon has been doing well all year – its shares have risen by nearly a third in 2012 – because banks' closed doors have seen customers flock to it. Its shares picked up 1.8p to 242p.

There might be many ways to skin a cat but none may be for testing make-up. That's the verdict of the EU, which from March is banning any cosmetic that contains ingredients tested on animals.

AIM-listed dermatology group Evocutis, which makes fake skin to be used in labs, reckons it's set to capitalise. The group was flaunting its potential yesterday when it said that it had called in consultants Growth Innovators Group and advisers Zeus Capital to "evaluate a number of strategic options", including joining up with a long-term, strategic partner and an offer being made for the company.

Evocutis admits its major product, LabSkin, "will take some time to develop significant revenue generation".

But it still reckons it's a "highly competitive technology, capable of outperforming other product-testing approaches in the market". Shares in the penny stock rose 0.05p to 0.88p.

Buy: CINEWORLD

Snap up shares in Cineworld, Investec urges. Investec calls it "a strong operator" and says the business "is well set to drive incremental revenues, given its attention to detail and evolving offer". It gives the company's shares a target price of 280p each (they are 249.25p just now).

Hold: Work Group

Hang on to shares in Work Group, Merchant Securities advises. The broker gives a target price of 7.5p.

SELL: AQUARIUS PLATINUM

Seymour Pierce suggests selling miner Aquarius Platinum. It gives the shares a price target of 34p.

News
Alan Bennett has criticised the “repellent” reality shows which dominate our screens
tvBut he does like Stewart Lee
Life and Style
The Google Doodle celebrating the start of the first day of autumn, 2014.
tech
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
Sport
David Moyes and Louis van Gaal
football
PROMOTED VIDEO
News
i100
Life and Style
Vote with your wallet: the app can help shoppers feel more informed about items on sale
lifeNew app reveals political leanings of food companies
News
Former Governor of Alaska Sarah Palin, left, with her daughter, Bristol
newsShe's 'proud' of eldest daughter, who 'punched host in the face'
Sport
New Zealand fly-half Aaron Cruden pictured in The Zookeeper's Son on a late-night drinking session
rugby
Arts and Entertainment
Salmond told a Scottish television chat show in 2001that he would also sit in front of a mirror and say things like,
tvCelebrity Trekkies from Alex Salmond to Barack Obama
Life and Style
Carol O'Brien, whose son Rob suffered many years of depression
healthOne mother's story of how London charity Maytree helped her son with his depression
News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
The cover of Dark Side of the Moon
musicCan 'The Endless River' carry on the tradition? See for yourself
Life and Style
food + drink
News
Rob Merrick's Lobby Journalists were playing Ed Balls' Labour Party MPs. The match is an annual event which takes place ahead of the opening of the party conference
newsRob Merrick insistes 'Ed will be hurting much more than me'
News
A cabin crew member photographed the devastation after one flight
news
Voices
A new app has been launched that enables people to have a cuddle from a stranger
voicesMaybe the new app will make it more normal to reach out to strangers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Trainee / Experienced Recruitment Consultants

£20000 - £25000 per annum + OTE £40,000: SThree: SThree are a global FTSE 250 ...

Trainee Recruitment Consultant - Soho

£20000 - £25000 per annum + OTE £40000: SThree: As a Recruitment Consultant, y...

Trainee Recruitment Consultants - Banking & Finance

£20000 - £25000 per annum + OTE £40,000: SThree: SThree Group have been well e...

Quantitative Risk Manager

Up to £80000: Saxton Leigh: My client, a large commodities broker, is looking ...

Day In a Page

Secret politics of the weekly shop

The politics of the weekly shop

New app reveals political leanings of food companies
Beam me up, Scottie!

Beam me up, Scottie!

Celebrity Trekkies from Alex Salmond to Barack Obama
Beware Wet Paint: The ICA's latest ambitious exhibition

Beware Wet Paint

The ICA's latest ambitious exhibition
Pink Floyd have produced some of rock's greatest ever album covers

Pink Floyd have produced some of rock's greatest ever album covers

Can 'The Endless River' carry on the tradition?
Sanctuary for the suicidal

Sanctuary for the suicidal

One mother's story of how London charity Maytree helped her son with his depression
A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits