However, with half a billion people expected to be using mobile phones worldwide by the turn of the century, the company is now busily segmenting the market. One model now enables the user - with a flick of the finger - to change the look of the phone and its colour to suit occasions ranging from lying on the beach to attending a formal banquet..
According to Mats Lindoff, director of R&D for the 100,000-strong company, customisation of mobile phones has barely begun. Handsets will get smaller, while an increasing range of functions will be possible. But since it is unlikely that everybody will want every feature, there will, he says, be "products for different kinds of person", and they will choose them "based on their lifestyle".
Copyright: IOS & BloombergReuse content