Super Channel to expand in Asia
Monday 22 May 1995
The company has hired 100 journalists to prepare its local news coverage and will take in feeds from NBC and the American broadcaster's successful business news channel, CNBC.
Initially, the service will be coupled with programming from the Australian Broadcasting Corporation.
Launched 18 months ago following the rescue by NBC of the ailing Superchannel, the company has grown quickly in Europe, offering a mix of US entertainment programming from its parent NBC, one of the top three US networks, and local and international business news.
"We don't believe in mono-thematic stations," Paul Maglione, head of marketing, said. "Our target audience of executives likes a mix of news, business and entertainment."
In Britain, the channel is available on cable and satellite. It produces two hours of live business news a day in co-operation with Financial Times Television. Mr Maglione said the Asian service would be introduced in two phases. A CNBC all-business channel would begin broadcasting 24 a hours a day in June. Soon after, the full NBC Super Channel service would be introduced.
The service will be broadcast on the Palapa B2P satellite, which reaches 15 countries in Asia.
NBC Super Channel has been experimenting recently with subtitled programming in local languages, first in Germany and later in the Netherlands. Mr Maglione said there were plans to introduce subtitles in France later this year.
NBC has been one of the most active US networks overseas. Last week, it signed an agreement with Microsoft to supply programming on the planned Microsoft Network, a dedicated multimedia service aimed at residential users.
NBC Super Channel has also reached an agreement with Tenfore, a Swiss multimedia company, to supply real-time financial information and general news via cable.
Users will be able to link their personal computers via cable to receive data and images, including NBC Super Channel programming.
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 3 Thank heavens for Louise Mensch and her foul-mouthed tweets to world leaders
- 4 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 5 Phil Neville backtracks on Tomas Rosicky 'I'd smash him' comments from Match of the Day 2
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Greece elections: Greek PM Alexis Tsipras takes aim at 'neo-liberal' Europe as country gears up for prolonged austerity battle
Auschwitz liberation 70th anniversary: Woman sent to three Nazi death camps describes surviving gas chamber
Prince Philip set to be knighted by Australia: Celebrate by reading his greatest gaffes
New York snow: Winter Storm Juno downgraded as 'one of the largest snowstorms in history' fails to show
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
iJobs Money & Business
£16500 - £16640 per annum: Recruitment Genius: This fast growing Finance compa...
£30000 - £32000 per annum + benefits : Ashdown Group: A highly successful, int...
£18000 - £20000 per annum: Recruitment Genius: This rapidly expanding business...
£25 - 28k + Bonus: Guru Careers: An In-house / Internal Recruiter is needed to...