Investment Column, page 23
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Soaring ice cream sales, boosted by the hot summer weather helped Walls ice cream to improved profits in the UK last year, according to its parent company, Unilever.During an eight week period in the sweltering July and August, the company sold 20 million ice creams every week. In July the company sold 100 million ice creams, a 10 per cent increase on last year. In August sales were double 1994 levels. Walls' Gloucester factory operated 24 hours a day, six days a week and had to recruit 200 temporary staff to cope with demand.