Inside Business: Large companies need clear objectives when they go down the capital venture route or they may well get lost, writes Roger Trapp
Sunday 23 August 1998
Its Innovation Exchange, launched this month as a joint move with the Marketing Council, is being billed as a forum for helping companies help themselves develop innovation processes that are "accessible, relevant and sustainable".
The development is strongly backed by Tony Greener, chairman of Diageo and director of the Marketing Council, which was set up three years ago to help businesses expand through marketing. It has the support of the organisation's 150 member companies. But, according to the school, the idea is that the exchange will become the "key reference point for any company seeking an innovative, customer-focused breakthrough". The initiative is designed to encourage companies to share ideas and will offer an extensive range of research, data and on-line services.
Rob Goffee, professor of organisational behaviour at LBS, will oversee the venture, to be based in a facility on the edge of London's Regent's Park. He sees the exchange as both a physical and virtual networked forum aimed at encouraging companies to swap success and failures.
"Innovation cannot be forced. One must rather create the conditions in which it can flourish," he says, adding that one of the aims of the exchange will be to assist understanding of how to create the right conditions for innovation.
- 1 Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
- 3 Dad attempts revenge on teenage daughter, plan backfires spectacularly
- 4 Ball pool for adults opens in London
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
Isis 'throw man off a building for homosexual affair' and beat him to death when he survives
Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
Boris Johnson claims porn-obsessed Islamic jihadists are 'literally w*****s'
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Ball pool for adults opens in London
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£40000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...
£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...