Welcome to the new Independent website. We hope you enjoy it and we value your feedback. Please contact us here.

Telewest goes for high street cable sales

Telewest, the cable company that made its stock market debut in November, is to launch a drive into the high street this year, focusing sales on outlets including Granada stores.

Trials with retail selling - a departure from the normal direct sales route - have shown that fewer people subsequently leave the network. Alan Michels, chief executive, said: "You have got to improve the availability of the product."

Mr Michels was speaking as Telewest announced that net losses in 1994 had deepened to £65.1m from £36.6m the previous year. Revenues rose by 79 per cent to £72m. The results reflect continued heavy investment in expansion, with expenditure rising to £215m last year from £138m in 1993.

Telewest, the largest UK cable company, increased its workforce by about 90 per cent to 2,079 during the year and plans to employ a further 400 in 1995. The television subscriber base rose by 50 per cent to 179,096, but there was a flat uptake of customers compared with the homes able to access the service.