The Hi-Tech Investor: A good point
Sunday 25 April 1999
Anyone can sign up for the scheme and accumulate points, either for shopping online, or perhaps just for requesting information or registering on a website. Rather than discounts, Ipoints members can order bonuses such as gift vouchers or, if they have enough points, air tickets. Companies offering Ipoints include Amazon.co.uk and the web-based insurance broker Screentrade. Ipoints may be offered to customers who opt to administer their accounts or investments over the net.
The most visible part of the Prudential's presence on the internet is Egg, the direct bank it created last year. The internet is at the heart of Egg's approach: the bank is providing free internet accounts and it also plans to sell discounted PCs.
The Prudential has also been adding to its own website. Where the website scores is in its very clear descriptions of complicated financial products. The Pru was heavily fined for its role in pensions mis-selling. If the website is anything to go by, the company has learned its lesson.
Stephen Pritchard can be contacted at firstname.lastname@example.org
- 1 Man on naked bike ride gets ejected after becoming aroused
- 2 Charles Kennedy 1959-2015: A gifted, compassionate politician whose career was cut short by the 'demon drink' - latest news
- 3 Ayyan Ali: Pakistan's top model now appears in the courtroom rather than on the catwalk
- 4 Fifa corruption: Europe plots to stage an 'alternative World Cup' in place of Russia 2018
- 5 Jaden Smith wears gender fluid dress to high school prom with Hunger Games actress
Photographer who performed naked shoot in China's Forbidden City sparks outrage
Ed Miliband returns to the backbenches but it's all a bit awkward as he tries to avoid eye-contact with fellow Labour MPs
Man on naked bike ride gets ejected after becoming aroused
Charles Kennedy 1959-2015: A gifted, compassionate politician whose career was cut short by the 'demon drink' - latest news
Isis tortures 14-year-old Syrian boy and films it in graphic video for 'propaganda purposes'
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Why this year's general election was the most unfair in Britain's history
iJobs Money & Business
£70000 - £90000 per annum: Recruitment Genius: A Financial Reporting Manager i...
£23000 - £25000 per annum: Recruitment Genius: They win lots of awards for the...
£13500 - £20000 per annum: Recruitment Genius: This nationwide enforcement com...
£25 - £30K: Guru Careers: We are seeking a highly-motivated and ambitious Comm...