W&P is picking up business from traditional corner shops and newsagents that are struggling to cope with the might of the supermarket giants and closing at an alarming rate. Of course, W&P faces the same competitive threat. But it has not tried to beat the likes of Tesco or Sainsbury at their own game. Instead, the group just offers those sort of products that you forgot to buy on the weekend shop. And by offering just one recognised brand, rather than an vast array of own-label goods, it has room for other attractions such as videos or Dunkin' Donuts.
A profits warning in 1996 suggested that W&P's ambitious expansion plan was in danger of coming off the rails. However, the new chief executive, Colin Glass, seems to have sorted out the wrinkles and the group has not looked back since. Now W&P plans to open another 200 stores a year.
Profits grew more than a fifth to pounds 21.1m for the year to November, causing the shares to rise another 11.5p to 529.5p. With plenty of new sites available, its franchise operation taking off and margins rising due to greater purchasing power and distribution economies, W&P's future looks promising.
The supermarkets are beginning to cotton on to the convenience market by opening smaller stores on the high street. However, these are still based around food and W&P is proving adept at fighting off their advances.
Dresdner Kleinwort Benson forecasts current profits of pounds 25.4m rising to pounds 30.8m the year after, putting the shares on a prospective p/e ratio of 13, then 11. Good value.