The oxen will be gored at Barclays

O'Neill will do what is necessary to improve results

IT WAS 1944, the Battle of the Bulge, and as the Allies and Germans took and re-took a bloodily contested Belgian village, the two armies would set up their HQs in the same house - a substantial one on the town square with a commanding view of the countryside.

"When the Germans occupied the house, my mother translated for them," says Mike O'Neill, the new chief executive of Barclays Bank. "When the Allies did, she translated for them. That's how she and my father met."

Mrs O'Neill's story is instantly recognisable to European ears - a classic tale of assuming the plumage, fudging whatever needs to be fudged, to survive. As Barclays' new boss tells it, however, it sounds like a Hollywood war romance - Gary Cooper as the young GI from California; Jean Simmons as the spirited Belgian lady upholding cultivated values in the face of slaughter.

Barclays has played up Mr O'Neill's cosmopolitan background. It has pointed reporters to the fact that Mr O'Neill has spent more of his life, nine years, in London than anywhere else. Nevertheless, the American imprint on the Vietnam veteran remains the key to understanding what is now likely to happen to the bank.

Reacting happily to the news of O'Neill's appointment - on Thursday the bank's shares shot up 5.5 per cent to pounds 14.20 - the City has focused on big picture questions. Will O'Neill merge Barclays with the Halifax or the Pru? Will he line it up with a continental European - even Belgian - bank in the face of the euro? Analysts like it that Barclays' new boss was a key figure during the takeover of his previous employer, the San Francisco-based Bank of America, by the North Carolina-based NationsBank.

Or will O'Neill merge Barclays with a US institution? The more literal- minded in the City say that because O'Neill is American it is only a matter of time.

But O'Neill and Sir Peter Middleton - due to step up from acting chief executive to chairman of Barclays on March 26 when O'Neill takes the top executive slot - all but rule out such drama in the next several years.

Instead, O'Neill talks about stopping Barclays run of reverses - losses in Russia, exposure to the paraplegic hedge fund LTCM, the abrupt and unseemly departure of his predecessor, Martin Taylor - by going back to basics. "Executing on the bank's existing strategy, not pursuing a vision, " is the way he puts it.

O'Neill comes across, not as an American patriot, but as a disillusioned, hardened American idealist. For example, he explains why he has led such a peripatetic life this way: "My father was so inspired by John F Kennedy's 1960 inaugural address - 'Ask not what your country can do for you; ask what you can do for your country' - he gave up his job as an assistant professor at the University of Missouri to go to work for the US Agency for International Development. So we moved around - Cambodia. Afghanistan. Then I came back to Washington to finish school."

So why didn't he follow in his father's footsteps - become a teacher or civil servant? "Oh," he says, "after a while that Kennedy stuff wore pretty thin. My father went into business."

Business, in O'Neill's world view, emerges as a brutally tough competitive war zone, but also as a refuge for honourable men. Numbers don't lie. Performance can be rated. A chief executive goes to a board, suggests a course of action, lays out his reasons and his assessment of the consequences for not following this course.

Instituting this corporate culture at Barclays - stamping out any vestige of European fudge - is his first priority, O'Neill says. Such clarity will lead to an improvement in Barclays' results, he promises.

On Tuesday, Barclays is expected to report pre-tax profits of just under pounds 1.9bn for 1998, 10 per cent up on 1997, according to analysts. But this figure is almost unchanged from the level reached in 1994. "Profits before bad debts are expected to be 7 per cent lower than the level in 1993," the US firm Salomon Smith Barney notes. O'Neill's coda for improving on this sideways drift in Barclays' financial performance goes like this: "The information to understand the position a business is in is almost always out there.

"The difference between successful and unsuccessful businesses is in acting on that information. If you act, someone's ox gets gored. No one likes it. But you go in and explain your reasons for acting, and the consequences for not acting."

As he lays out what can ultimately be described as a battle plan for taking up his new job, Sir Peter Middleton, sitting beside him, murmurs his assent. A smooth but razor sharp former Treasury mandarin, Sir Peter's style could hardly differ more from that of his new partner at the top of Barclays.

Sir Peter gives nothing away about his sense of the battles to come as the 53-year-old American puritan confronts the wily European survivors on Barclays board and further down in its ranks. He says only that descriptions of turbulence inside Barclays are much exaggerated and makes a joke about his capacity to line up the board behind O'Neill.

"Heavens," he says, "I've worked with chancellors and prime ministers. I'm sure that I can work with the directors of a bank."

Following are excerpts of O'Neill's tough but straight-talking remarks from an interview conducted on Friday morning:

Q: How are you going to build shareholder value?

A: I don't know. I can tell you it's what I'll be focusing on.

Q: How did you build shareholder value when you were number two at Bank of America?

A: What we did was assess where businesses had value. Not just at aggregate level. But by going deeper and deeper. We kept cascading down and would discover, for example, that where a department with three products was doing well, it might be that only one was generating any value. The key to this is having good management reporting systems.

Q: What are you going to do about Barclays Capital [the investment bank left after BZW was sold, and which is expected to report a loss of more than pounds 300m in 1998 after profits of pounds 159m in the first half of last year]?

A: Understand it. Understand where value is being created in it. Understand the linkages between Barclays Capital and the other parts of the bank.

Q: What are you going to do about the consolidation of the banking sector in the UK and Europe?

A: Compared to the US, a lot of it has already been done.

Q: But what about cross-border consolidation in Europe on the back of the single currency?

A: I need to get refreshed on European retail banking. Sir Peter would be better placed to answer that.

Sir Peter: : The euro means cross-border consolidation, yes. But the consolidation will take time. The differences between banking in different European countries are still greater than the similarities.

O'Neill: I'm more concerned about competition from new entrants to banking. New firms specialising in credit cards. New firms specialising in mortgages. In the US, the mono-card businesses have always stayed one step ahead of the banks. First, they picked off the most creditworthy customers. Then they developed affinity marketing - cards for red setter owners in Wisconsin where a few pennies of each purchase went to the Wisconsin red setters club. Now more of the same - cards for red setter owners just in one town in Wisconsin.

Q: Why have Barclays' costs stayed higher than those of its direct competitors, NatWest, Lloyds?

A: I don't know yet. But being efficient is critical to creating value.

Sir Peter: : I see our [comparatively high] cost base as an opportunity.

Q: Only if you do something now you haven't been doing so far, to bring it down?

A: Yes, a more disciplined approach. . .

Q: The generality is that Barclays' board is at odds and that different parts of the bank are pulling in different directions. What are you going to do about that?

A: The way I plan to work with the board is to put the facts on the table and the consequences [of not facing these facts]. Not to come to the board in an episodic or ill-prepared way. It is essential when someone's ox is being gored that you explain why this is necessary.

Independent Comment
blog comments powered by Disqus
News in pictures
World news in pictures
       
 
iJobs Job Widget
iJobs Money & Business

Senior Investment Manager - Renewable Energy

£65000 - £85000 Per Annum: The Green Recruitment Company: The Green Recruitmen...

Snr Business Analyst - Banking - Bristol - £585pd

£400 per day: Orgtel: A top tier banking client urgently requires a Senior Bus...

Financial Crime Analyst,Midlands, £250-350PD

£250 - £350 per day: Orgtel: Financial Crime Analyst,Midlands, Banking, AML/Sa...

Graduate Trainee – Recruitment Consultant

£20,000 - £45,000 OTE: Co-Venture: Working for this company will give you a ch...

Day In a Page

'To farm I have to rape the countryside. It’s got to be wrong': The true effect of the badger cull

The true effect of the badger cull

'To farm I have to rape the countryside. It’s got to be wrong'
Theatre review: Daniel Radcliffe gives an admirably honest performance in Michael Grandage's The Cripple of Inishmaan

First night: The Cripple of Inishmaan

Daniel Radcliffe gives an admirably honest performance in Michael Grandage's comedy
Girls Guides drop religious reference but pledge to self and the Queen

Guides drop religious reference but pledge to self and the Queen

After 103 years, organisation changes oath to welcome 'all girls, of all faiths, and none'
Steve Tongue: Joe Kinnear was one of the boys and a breath of fresh air... 21 years ago

Steve Tongue

Joe Kinnear was one of the boys and a breath of fresh air... 21 years ago
Chris Froome: Free from 'pain in neck' after Bradley Wiggins' exit

Chris Froome: Free from 'pain in neck' after Wiggins' exit

Sky's lead rider says he is in fantastic form for the Tour and happy pecking order debate is over
Hannah England: I've got the right times – now to focus on the chess

Hannah England: Keeping Track

I've got the right times – now to focus on the chess
Beards, brawn and body art

Beards, brawn and body art

Meet London’s new batch of male models
Scandi-geeks descend on Nordicana for fan-convention

Scandi-geeks descend on Nordicana for fan-convention

British love of shows such as The Bridge, Borgen and The Killing shows no sign of fading
Behind the rhetoric what is really being done to combat desertification?

The Great Green Wall of Africa,

Behind the rhetoric what is really being done to combat desertification?
Laughter Inc: the cheering growth of the chuckle industry

Laughter Inc

The cheering growth of the chuckle industry
The bad science scandal: how fact-fabrication is damaging UK's global name for research

The bad science scandal

How fact-fabrication is damaging UK's global name for research
To the manor born: The female aristocrats battling to inherit the title

Female aristocrats battle to inherit the title

A passionate protest is gathering pace among the women of Britain's aristocracy, who believe that men should no longer automatically inherit the family pile and title.
Love struck: Photographs of JFK's visit to Berlin 50 years ago reveal a nation instantly smitten

In pictures: JFK's visit to Berlin in 1963

Photographer Ulrich Mack accompanied Kennedy on the entire trip. The results are an astonishing record of a watershed moment.
Eat shoots and leaves: Mark Hix gets creative with fresh peas, mangetouts and sugar snaps

Mark Hix gets creative with English peas

English peas and their offsprings, such as mangetouts and sugar snaps, are great tossed into a salad, says our chef.
Ceviche with a smile: Chef Martin Morales has turned South America's elegant cuisine into one of London's hottest food trends

Chef Martin Morales: Ceviche with a smile

Morales has turned South America's elegant cuisine into one of London's hottest food trends