Trafficmaster clears the way for profitable year

Trafficmaster, which makes in-car traffic-jam warning systems, yesterday reported a 38 per cent leap in losses for 1996 but predicted it would be profitable this year.

Sir Colin McKinnon, chairman, said: "New European developments make the medium and long-term outlook increasingly exciting." He attributed last year's increased losses of pounds 3.4m to a jump in marketing spending of almost pounds 1m.

Turnover was up 35 per cent following Vauxhall's decision in August to fit Trafficmaster's Oracle congestion warning system on at least 100,000 Vectras. Fourth-quarter sales almost matched those for the rest of the year.

Trafficmaster operates what it claims is the world's only in-car traffic congestion warning system. Roadside infra-red sensors send information about traffic speed to a central office. Subscribing drivers receive spoken or visual broadcasts.

The company hopes Oracle will become a marketable car feature and it hopes to go into the black, following sales of 40,000 Oracle units since December, compared with 56,000 in the previous year, new subscribers and recent deals.

In January Vauxhall decided to make Oracle standard on all Vectras and extend it to other models. Although other car manufacturers have indicated intentions to fit Oracle, they want to install it in car radios. Trafficmaster said this would delay reaching sales targets and has accelerated plans for a car radio unit, which is due this year.

It also plans a service which reports congestion to cellular telephone users, who can phone for detailed information. It is working with Blaupunkt and Philips to integrate Oracle into their in-car navigation systems.

This month Trafficmaster licensed Germany's Mannesmann Autocom and T- Mobil, part of Deutsche Telecom, to cover the autobahn with Oracle.

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Sales Assistant / Buyer

£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...

Recruitment Genius: Customer Service Advisor

£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....

Recruitment Genius: Compliance Manager

£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...

Day In a Page

The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

Gaping hole at the heart of the European Union

Treatment of Greece has shown up a lack of genuine legitimacy
Number of young homeless in Britain 'more than three times the official figures'

'Everything changed when I went to the hostel'

Number of young homeless people in Britain is 'more than three times the official figures'
Compton Cricket Club

Compton Cricket Club

Portraits of LA cricketers from notorious suburb to be displayed in London
London now the global money-laundering centre for the drug trade, says crime expert

Wlecome to London, drug money-laundering centre for the world

'Mexico is its heart and London is its head'
The Buddhist temple minutes from Centre Court that helps a winner keep on winning

The Buddhist temple minutes from Centre Court

It helps a winner keep on winning
Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

Is this the future of flying?

Battery-powered planes made of plastic, and without flight decks
Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

Isis are barbarians

but the Caliphate is an ancient Muslim ideal
The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

Curse of Brink's Mat strikes again

Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

'The ministers talk to us about miracles'

Why Greeks are cynical ahead of the bailout referendum
Call of the wild: How science is learning to decode the way animals communicate

Call of the wild

How science is learning to decode the way animals communicate
Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

'The economic collapse has happened. What is at risk now is democracy...'

If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
The science of swearing: What lies behind the use of four-letter words?

The science of swearing

What lies behind the use of four-letter words?
The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

The Real Stories of Migrant Britain

Clive fled from Zimbabwe - now it won’t have him back
Africa on the menu: Three foodie friends want to popularise dishes from the continent

Africa on the menu

Three foodie friends want to popularise dishes from the hot new continent
Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

Who will fill Donna Karan's boots?

The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'