Trafficmaster clears the way for profitable year
Tuesday 08 April 1997
Sir Colin McKinnon, chairman, said: "New European developments make the medium and long-term outlook increasingly exciting." He attributed last year's increased losses of pounds 3.4m to a jump in marketing spending of almost pounds 1m.
Turnover was up 35 per cent following Vauxhall's decision in August to fit Trafficmaster's Oracle congestion warning system on at least 100,000 Vectras. Fourth-quarter sales almost matched those for the rest of the year.
Trafficmaster operates what it claims is the world's only in-car traffic congestion warning system. Roadside infra-red sensors send information about traffic speed to a central office. Subscribing drivers receive spoken or visual broadcasts.
The company hopes Oracle will become a marketable car feature and it hopes to go into the black, following sales of 40,000 Oracle units since December, compared with 56,000 in the previous year, new subscribers and recent deals.
In January Vauxhall decided to make Oracle standard on all Vectras and extend it to other models. Although other car manufacturers have indicated intentions to fit Oracle, they want to install it in car radios. Trafficmaster said this would delay reaching sales targets and has accelerated plans for a car radio unit, which is due this year.
It also plans a service which reports congestion to cellular telephone users, who can phone for detailed information. It is working with Blaupunkt and Philips to integrate Oracle into their in-car navigation systems.
This month Trafficmaster licensed Germany's Mannesmann Autocom and T- Mobil, part of Deutsche Telecom, to cover the autobahn with Oracle.
- 1 Alan Rickman admits editing 'terrible' script with friends in Pizza Hut behind backs of writers on Robin Hood: Prince of Thieves
- 2 Rarest Beanie Baby of them all could be sold for £62,500 on eBay
- 3 Professional big game hunter Ian Gibson crushed to death by elephant during hunt
- 4 Farmer told to tear down mock-Tudor castle after hiding construction behind hay bales
- 5 Rebecca Francis accuses Ricky Gervais of using 'influence' to target female hunters after receiving barrage of death threats
Migrants crossing the Mediterranean: Pope Francis joins calls for EU action on boat refugees
Yemen crisis: Meet the child soldiers recruited by the Shia Houthi rebels who have forsaken books for Kalashnikovs
Alan Rickman admits editing 'terrible' script with friends in Pizza Hut behind backs of writers on Robin Hood: Prince of Thieves
Rarest Beanie Baby of them all could be sold for £62,500 on eBay
Isis in Afghanistan: Group claims responsibility for Jalalabad suicide bombing that killed 35
The only black face in the Ukip manifesto is on the page about overseas aid
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
iJobs Money & Business
£20000 - £25000 per annum + OTE £45,000: SThree: SThree Group have been well e...
£50000 - £667000 per annum + excellent benefits : Ashdown Group: IT Manager / ...
£13000 - £20000 per annum: Recruitment Genius: Scotland's leading life insuran...
£40000 - £45000 per annum + benefits : Ashdown Group: Training Programme Manag...