View from City Road: The future for milk is definitely off
Friday 17 June 1994
The result, unsurprisingly, is MMB Mark II, otherwise known as Milk Marque, which is expected to sign up 80 per cent of the farmers in England and Wales. That means yesterday's warning by Andrew Dare, its chief executive-elect, that milk prices will rise under the new regime should be taken seriously - he will be in a position to make it happen. Unigate, Northern Foods, Nestle and the other large milk users are eager to sign up with farmers directly. But, if Milk Marque achieves its target - and its constitution, coupled with the conservatism of farmers, makes that a probability - they will have no option but to buy the majority of their milk from one source - but without the safeguard of an arbitrator to ensure that they get a fair deal on prices. All very unsatisfactory.
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