On Thursday, British Airways announced its second package of bargain fares within weeks, cutting its prices on 200 routes by up to 50 per cent. The latest cuts included a pounds 99 drop in the return fare from London to Boston to pounds 239, with Virgin immediately announcing a pounds 238 fare for the same route. Within the UK, BA is offering pounds 70 return fares between London and destinations including Edinburgh, Belfast, Aberdeen and Jersey.
A spokesman for Virgin predicted continued pressure on prices in the battle to win passengers. 'We are 20 per cent more efficient than British Airways and we will not be undercut - this will continue as long as it has to,' he said.
Earlier this week Virgin announced a partnership with Delta Air Lines of the US that will generate at least pounds 100m in revenues for Virgin.
Virgin and BA await a hearing next week in New York's Southern District Court concerning BA's alleged 'dirty tricks' campaign. The court is expected to decide whether such a case involving two British companies can be pursued in the US.Reuse content