Way opens for cat flaps
Sunday 21 April 1996
"It can cost up to pounds 180 over there because of the margins, although it sells for pounds 70 here," says Mr Kerr, a former Berger paints man who is now Reilor's managing director.
It was a British voice, however, that inquired about whether there could be a lethal effect on a cat if the Staywell 31 were incorrectly wired to the mains. "He wanted to do know whether, if he wired it up wrongly, it could damage a cat that kept coming in," Mr Kerr said. "I told him we couldn't have anything to do with that."
The Staywell 31 is one of 20 different Staywell cat flaps, from plain grey opaque to the most popular, see-though, four-way-lock. Along with dog flaps - much more popular in the United States than Britain - they enable Reilor to turn over an annual pounds 5.8 million, 46 per cent from exports.
The biggest market is the Netherlands, which fits into Mr Kerr's thumbnail definition of a country which favours animal aids. "You can draw two bands round the globe, defining the temperate regions. If it's too cold or too hot they don't want to know.
"Japan is a strange market. The law is that you cannot allow cats to have free roam within the public domain. They tend to have patios or verandah balconies and the cat flaps allow access to the fenced-off area."
Reilor has existed since 1937, beginning in stainless steel door handles and springs. It moved into cat and dog flaps after a director visited the United States more than 20 years ago but discovered fast that stainless steel, Mr Kerr remarked, tended to slam down on tails.
Having adopted various plastic compounds, it now dominates the British market (80 per cent). It took a decision to export during the recession, taking on multi-linguists and adapting its packaging. This is Reilor's first Queen's Award for Export, marking its efforts in gaining sales in Western Europe, Australia, New Zealand and Japan.
- 1 Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
- 2 Perez Hilton apologises for Jennifer Lawrence naked photo leak
- 3 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 4 Mexican woman becomes world’s 'oldest person' at 127
- 5 Jennifer Lawrence 'naked sex video' will be leaked threatens 4Chan celebrity photo hacker
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ashya King: 'Cruel NHS has not given us the treatment we need', says father of five-year-old with brain tumour who fled to Spain
iJobs Money & Business
£40000 - £50000 per annum + benefits+bonus+package: Harrington Starr: SQL Impl...
£85000 per annum: Harrington Starr: Head of IT (Windows, Server, VMware, SAN, ...
£40000 - £50000 per annum: Harrington Starr: You will not be expected to hav...
£500 per day: Harrington Starr: SQL DBA/Developer SQL, C#, VBA, Data Warehousi...