Wetherspoon's opens way for beer price war
Saturday 11 September 1999
The opening shot was fired by pub group JD Wetherspoon which said it would introduce a new national price list on 23 drinks from Monday. The pubs will be offering Boddington's at pounds 1.29 a pint, Carling at pounds 1.49 a pint and Coca Cola at 90p. Prices will also be cut on other beers including John Smith's and Stella Artois.
Rival pub group Yates Wine Lodges immediately responded when it cut the price of a pint of Boddington's to pounds 1.10 nationwide. Carling will be priced at pounds 1.35 while a glass of house wine will be pounds 1.45.
Yates said its "Value Offer" will apply everywhere in the country while Wetherspoon's deal excludes pubs in central London and at airports. However, the Yates offer only applies between 3pm and 8pm.
JD Wetherspoon said it was able to cut its prices after re-negotiating its beer supply agreements. Tim Martin, chairman, said he planned to make the offer available "permanently". He said beer drinkers currently faced paying prices up to 10-20 per cent higher in city centres than they would a couple of miles out of town.
Yates's marketing director Julie Brook said: "Why should Londoners pay more for the same drink than our customers in Liverpool or Leeds? If you go into a Marks & Spencer you pay the same price for the same jumper or sandwich anywhere in the country. Why should pubs be any different?"
Wetherspoon's campaign came as the rapidly expanding pub group announced a 30 per cent rise in full year profits to pounds 26.2m. It opened 84 pubs in the year, taking its total to 327. Mr Martin said he saw scope for 1,200 to 1,500 Wetherspoon's pubs, with lots of opportunities for new pubs on sites formerly occupied by banks and high street supermarkets.
Underlying sales in August were helped by good weather and were up by 19 per cent. The shares closed 16p higher at a new high of 350.5p.
- 1 Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
- 2 I might be an MP, but that doesn't stop me fighting sexism with my breasts
- 3 Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
- 4 Google April Fools': company unveils backwards search engine and huggable digital assistant
- 5 April Fools' Day 2015: The best hoax news stories from around the internet
Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
April Fools' Day 2015: The best hoax news stories from around the internet
April Fools' Day 2015 live: The best pranks and fake stories from around the world
University of Cambridge: Remains of 1,300 scholars are found under building
Turkey power cut: Prime Minister says nationwide blackout could be caused by terrorists
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
The West has it totally wrong on Lee Kuan Yew
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
iJobs Money & Business
£20000 per annum + commission: SThree: Sthree have an exciting opportunity for...
£18000 - £32000 per annum: Recruitment Genius: A Telesales Executive is requir...
£45000 - £50000 per annum + benefits : Ashdown Group: A highly successful, glo...
£50,000 - £55,000: Neil Pavier: Are you a professionally qualified commercial ...