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WH Smith goes Direct to business

WH SMITH yesterday said it had created a new business division called WHSmith Direct - a business which will encompass its on-line direct selling activities.

The company said the new division will include recently launched WHSmith Online, the Internet Bookshop and Helicon Publishing in addition to its interests in digital interactive TV.

Ben Gordon, the managing director of WHSmith Europe Travel Retail, has been appointed managing director of the new division with immediate effect. The shares gained 13p to close at 681.5p.