WPP buys US research firm for $45m

WPP GROUP, the world's biggest advertising and marketing communications firm, has expanded its technology information service with the $45m acquisition of US-based IntelliQuest Information Group.

IntelliQuest, listed on the Nasdaq index, provides global research products and services to hi-tech companies. Its clients include Internet companies, consultants, as well as telecoms firms, consumer electronics and software companies. In 1998 IntelliQuest, which has more than 200 employees, recorded a loss of $3.3m on sales of $26.4m. It had net assets of $40.1m.

When the transaction is completed in the fourth quarter, IntelliQuest will be integrated into Millward Brown, a wholly-owned arm of WPP that specialises in advertising and brand research. Millward Brown is part of Kantar Group, WPP's information and consultancy division.

"They've got strong people in software development and data services, plus valuable databases with panels of executives from different high- tech industries," said David Jenkins, chief executive and chairman of Kantar Group, commenting on IntelliQuest.

"For our research companies that is a strong asset. We will add that to the capabilities of our existing companies and expand it beyond the US."

IntelliQuest, headquartered in Austin, Texas, and with satellite offices in Atlanta, Redwood City, California, and London, runs a marketing research service and Zona Research, which provides analysis of Internet and intranet markets.

Last month, IntelliQuest sold IQ2.net, a product warrantee registration database, to Naviant Technology for $46.5m.

As part of yesterday's purchase, Millward Brown has an exclusive licence to use the IQ2.net database for market research. The $45m consideration includes $42.5m in cash and a further $2.5m dependent on the company meeting performance targets.

Brian Sharples, IntelliQuest chief executive, said: "This merger will significantly increase our ability to serve multi-national clients."

WPP stock added 3.5p to 570.5p ahead of interim results scheduled for release on Monday.

Start your day with The Independent, sign up for daily news emails
News
i100 In this video, the late actor Leonard Nimoy explains how he decided to use the gesture for his character
Arts and Entertainment
Secrets of JK Rowling's Harry Potter workings have been revealed in a new bibliography
arts + ents
News
Down-to-earth: Winstone isn't one for considering his 'legacy'
people
News
news
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

SThree: HR Benefits Manager

£40000 - £50000 per annum + pro rata: SThree: SThree Group have been well esta...

Recruitment Genius: Office Manager / Financial Services

£30000 - £37000 per annum: Recruitment Genius: Established in 1999, a highly r...

Jemma Gent: Year End Accountant

£250-£300 Day Rate: Jemma Gent: Are you a qualified accountant with strong exp...

Jemma Gent: Management Accountant

£230 - £260 Day Rate: Jemma Gent: Do you want to stamp your footprint in histo...

Day In a Page

HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?
How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

Time to play God

Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

MacGyver returns, but with a difference

Handyman hero of classic 1980s TV series to be recast as a woman
Tunnel renaissance: Why cities are hiding roads down in the ground

Tunnel renaissance

Why cities are hiding roads underground
'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

Boys to men

The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
Crufts 2015: Should foreign dogs be allowed to compete?

Crufts 2015

Should foreign dogs be allowed to compete?
10 best projectors

How to make your home cinema more cinematic: 10 best projectors

Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

Manchester City vs Barcelona player ratings

Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

Monaco: the making of Wenger

Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

Chris Gayle: The West Indies' enigma

Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
In Ukraine a dark world of hybrid warfare and murky loyalties prevails

In Ukraine a dark world of hybrid warfare

This war in the shadows has been going on since the fall of Mr Yanukovych
'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

Homage or plagiarism?

'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
Broadchurch ends as damp squib not even David Tennant can revive

A damp squib not even David Tennant can revive

Broadchurch, Series 2 finale, review
A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

Inside the mansion of Germany's 'Bishop of Bling'

A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower