WPP buys US research firm for $45m

WPP GROUP, the world's biggest advertising and marketing communications firm, has expanded its technology information service with the $45m acquisition of US-based IntelliQuest Information Group.

IntelliQuest, listed on the Nasdaq index, provides global research products and services to hi-tech companies. Its clients include Internet companies, consultants, as well as telecoms firms, consumer electronics and software companies. In 1998 IntelliQuest, which has more than 200 employees, recorded a loss of $3.3m on sales of $26.4m. It had net assets of $40.1m.

When the transaction is completed in the fourth quarter, IntelliQuest will be integrated into Millward Brown, a wholly-owned arm of WPP that specialises in advertising and brand research. Millward Brown is part of Kantar Group, WPP's information and consultancy division.

"They've got strong people in software development and data services, plus valuable databases with panels of executives from different high- tech industries," said David Jenkins, chief executive and chairman of Kantar Group, commenting on IntelliQuest.

"For our research companies that is a strong asset. We will add that to the capabilities of our existing companies and expand it beyond the US."

IntelliQuest, headquartered in Austin, Texas, and with satellite offices in Atlanta, Redwood City, California, and London, runs a marketing research service and Zona Research, which provides analysis of Internet and intranet markets.

Last month, IntelliQuest sold IQ2.net, a product warrantee registration database, to Naviant Technology for $46.5m.

As part of yesterday's purchase, Millward Brown has an exclusive licence to use the IQ2.net database for market research. The $45m consideration includes $42.5m in cash and a further $2.5m dependent on the company meeting performance targets.

Brian Sharples, IntelliQuest chief executive, said: "This merger will significantly increase our ability to serve multi-national clients."

WPP stock added 3.5p to 570.5p ahead of interim results scheduled for release on Monday.

Start your day with The Independent, sign up for daily news emails
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Guru Careers: Software Developer / C# Developer

£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...

Neil Pavier: Management Accountant

£45,000 - £55,000: Neil Pavier: Are you looking for your next opportunity for ...

Sheridan Maine: Commercial Accountant

£45,000 - £55,000: Sheridan Maine: Are you a newly qualified ACA/ACCA/ACMA qua...

Laura Norton: Project Accountant

£50,000 - £60,000: Laura Norton: Are you looking for an opportunity within a w...

Day In a Page

Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

Sun, sex and an anthropological study

One academic’s summer of hell in Magaluf
From Shakespeare to Rising Damp... to Vicious

Frances de la Tour's 50-year triumph

'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
'That Whitsun, I was late getting away...'

Ian McMillan on the Whitsun Weddings

This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
Kathryn Williams explores the works and influences of Sylvia Plath in a new light

Songs from the bell jar

Kathryn Williams explores the works and influences of Sylvia Plath
How one man's day in high heels showed him that Cannes must change its 'no flats' policy

One man's day in high heels

...showed him that Cannes must change its 'flats' policy
Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine
Letterman's final Late Show: Laughter, but no tears, as David takes his bow after 33 years

Laughter, but no tears, as Letterman takes his bow after 33 years

Veteran talkshow host steps down to plaudits from four presidents
Ivor Novello Awards 2015: Hozier wins with anti-Catholic song 'Take Me To Church' as John Whittingdale leads praise for Black Sabbath

Hozier's 'blasphemous' song takes Novello award

Singer joins Ed Sheeran and Clean Bandit in celebration of the best in British and Irish music
Tequila gold rush: The spirit has gone from a cheap shot to a multi-billion pound product

Join the tequila gold rush

The spirit has gone from a cheap shot to a multi-billion pound product
12 best statement wallpapers

12 best statement wallpapers

Make an impact and transform a room with a conversation-starting pattern
Paul Scholes column: Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?

Paul Scholes column

Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?