WPP buys US research firm for $45m
Saturday 14 August 1999
IntelliQuest, listed on the Nasdaq index, provides global research products and services to hi-tech companies. Its clients include Internet companies, consultants, as well as telecoms firms, consumer electronics and software companies. In 1998 IntelliQuest, which has more than 200 employees, recorded a loss of $3.3m on sales of $26.4m. It had net assets of $40.1m.
When the transaction is completed in the fourth quarter, IntelliQuest will be integrated into Millward Brown, a wholly-owned arm of WPP that specialises in advertising and brand research. Millward Brown is part of Kantar Group, WPP's information and consultancy division.
"They've got strong people in software development and data services, plus valuable databases with panels of executives from different high- tech industries," said David Jenkins, chief executive and chairman of Kantar Group, commenting on IntelliQuest.
"For our research companies that is a strong asset. We will add that to the capabilities of our existing companies and expand it beyond the US."
IntelliQuest, headquartered in Austin, Texas, and with satellite offices in Atlanta, Redwood City, California, and London, runs a marketing research service and Zona Research, which provides analysis of Internet and intranet markets.
Last month, IntelliQuest sold IQ2.net, a product warrantee registration database, to Naviant Technology for $46.5m.
As part of yesterday's purchase, Millward Brown has an exclusive licence to use the IQ2.net database for market research. The $45m consideration includes $42.5m in cash and a further $2.5m dependent on the company meeting performance targets.
Brian Sharples, IntelliQuest chief executive, said: "This merger will significantly increase our ability to serve multi-national clients."
WPP stock added 3.5p to 570.5p ahead of interim results scheduled for release on Monday.
- 1 Crystal meth addict 'gouged out his eyes and ate them' while high on drug, Australian MP claims
- 2 Saudi Arabia 'seeking to head United Nations Human Rights Council'
- 3 Irish people are travelling home from all over the world so they can vote to legalise gay marriage
- 4 Witch doctor arrested after forcing newborn baby to walk in Indian village
- 5 Arsenal fan asks the Queen for tickets to the FA Cup final - gets a reply from Buckingham Palace
Ireland's same-sex marriage vote: Dublin in party mood ahead of historic poll result
Saudi Arabia 'seeking to head United Nations Human Rights Council'
Toddler throws a tantrum at the White House – in front of Barack Obama
Irish people are travelling home from all over the world so they can vote to legalise gay marriage
Witch doctor arrested after forcing newborn baby to walk in Indian village
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
Report finds that Britain's wages are the most unequal in Europe
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
iJobs Money & Business
£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...
£45,000 - £55,000: Neil Pavier: Are you looking for your next opportunity for ...
£45,000 - £55,000: Sheridan Maine: Are you a newly qualified ACA/ACCA/ACMA qua...
£50,000 - £60,000: Laura Norton: Are you looking for an opportunity within a w...