Zeneca sues US rival over `false' drug claims
Saturday 27 February 1999
In a lawsuit filed in a New York court, the British group alleged that the US drug giant "systematically and deliberately attempted to mislead doctors" on the benefits of Evista, an osteoporosis drug.
According to Zeneca, Lilly's sales representatives told physicians that the drug helped to reduce the risk of breast cancer, even though it had only been approved as a treatment for osteoporosis - a bone-thinning disease which affects middle-aged women.
The UK company is the maker of Nolvadex, the leading product for the treatment of breast cancer, and one of Zeneca's best selling drugs. Last year Nolvadex sales totalled $369m in the US and around $500m worldwide. The drug is used by around 400,000 US patients and last year received approval to be used to prevent the disease in high-risk women.
The lawsuit said that Lilly's false claims prompted a number of doctors to prescribe Evista for breast cancer, leading to a drop in the sales of Nolvadex.
According to a Zeneca survey of over 500 doctors, one in three physicians were led to believe that Evista could be used as an alternative to Nolvadex. .Zeneca, which is merging with its Swedish rival Astra, claimed that Lilly's campaign created "serious risk to public health" as more and more women are using Evista instead of Nolvadex. The British company is seeking undisclosed damages and wants Lilly to pay for an advertising campaign to deny the Evista cancer claims.
A spokesman for Lilly yesterday denied Zeneca's allegations: "We don't feel there is anything inappropriate in our promotion."
- 1 Kylie Jenner challenge: Bizarre lip suction device inspired by Kardashian sister goes viral
- 2 Rarest Beanie Baby bought for just £10 at car boot sale could be sold for £62,500 on eBay
- 3 Katie Hopkins and The Sun editor are reported to police for incitement to racial hatred following migrant boat column
- 4 Bruce Forsyth backs assisted dying campaign: 'If I had Alzheimer's or dementia I would do something about it'
- 5 Giorgio Armani criticises the way some gay men dress saying 'a man has to be a man'
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
iJobs Money & Business
£30 - 35k (DOE): Guru Careers: We are seeking a Pricing Analyst with experienc...
£24000 - £26000 per annum + benefits : Ashdown Group: A highly successful, glo...
£21000 - £24000 per annum: Ashdown Group: The Ashdown Group has been engaged b...
£45000 - £50000 per annum + benefits : Ashdown Group: A highly successful, int...