Zeneca sues US rival over `false' drug claims
Saturday 27 February 1999
In a lawsuit filed in a New York court, the British group alleged that the US drug giant "systematically and deliberately attempted to mislead doctors" on the benefits of Evista, an osteoporosis drug.
According to Zeneca, Lilly's sales representatives told physicians that the drug helped to reduce the risk of breast cancer, even though it had only been approved as a treatment for osteoporosis - a bone-thinning disease which affects middle-aged women.
The UK company is the maker of Nolvadex, the leading product for the treatment of breast cancer, and one of Zeneca's best selling drugs. Last year Nolvadex sales totalled $369m in the US and around $500m worldwide. The drug is used by around 400,000 US patients and last year received approval to be used to prevent the disease in high-risk women.
The lawsuit said that Lilly's false claims prompted a number of doctors to prescribe Evista for breast cancer, leading to a drop in the sales of Nolvadex.
According to a Zeneca survey of over 500 doctors, one in three physicians were led to believe that Evista could be used as an alternative to Nolvadex. .Zeneca, which is merging with its Swedish rival Astra, claimed that Lilly's campaign created "serious risk to public health" as more and more women are using Evista instead of Nolvadex. The British company is seeking undisclosed damages and wants Lilly to pay for an advertising campaign to deny the Evista cancer claims.
A spokesman for Lilly yesterday denied Zeneca's allegations: "We don't feel there is anything inappropriate in our promotion."
- 1 Isis 'jihadi bride' claims forced sex with Yazidi girls is never rape because Koran condones it
- 2 Woman accidentally shoots herself in the head while posing for a selfie
- 3 Art Garfunkel calls Paul Simon a 'monster' with a Napoleon complex
- 4 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
Isis 'jihadi bride' claims forced sex with Yazidi girls is never rape because Koran condones it
Woman accidentally shoots herself in the head while posing for a selfie
Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
16-year-old girl beaten and burned alive by lynch mob in Rio Bravo, Guatemala
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
iJobs Money & Business
£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...
£45,000 - £55,000: Neil Pavier: Are you looking for your next opportunity for ...
£45,000 - £55,000: Sheridan Maine: Are you a newly qualified ACA/ACCA/ACMA qua...
£50,000 - £60,000: Laura Norton: Are you looking for an opportunity within a w...