Buy The Independent for the next seven days. If you don't like it, we'll give you your money back

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There is a simple reason why The Independent is at a special price of 30p today: we want to offer as many people as possible the chance to sample the new Independent. A growing number of regular readers know how much the paper has developed and improved over recent months, but lapsed readers and those coming to The Independent for the first time may need a little persuasion.

We know that changing newspapers is like moving home: you need time to get used to a new environment, to find your way around. And we understand that this cannot be achieved in one day. So, in the belief that you will quickly come to feel comfortable in your new surroundings, we are offering all readers a money-back guarantee. Buy The Independent and The Independent on Sunday over the next seven days and, if we fail to meet with your approval, we'll give you your money back. All you have to do is send us the front- page mastheads from each day's paper over the next seven days, plus a brief note on what you don't like, and we will immediately refund your total outlay.

Today's offer is an expression of the confidence we have in the quality of the new Independent. Since Independent Newspapers PLC took full control of the paper earlier this year, a substantial investment has been made in all areas of the newspaper. More writers have joined, more sections have been added, and significantly more space has been devoted to home and foreign news, business and sport. And in our daily broadsheet review section, we have expanded the space for comment, arts and features. We have also acquired more readers: our circulation has risen from 216,000 a day in April to 223,000 in October, a month when we were alone among our competitors in registering an increase in circulation.

Most important, we have strengthened the core values of The Independent, values that are as relevant today as they were when the paper was launched in 1986. This is a newspaper with a mind of its own and a voice that's clear. We are free of proprietorial influence. We are not swayed by political affiliation. We, like our readers, have an independent perspective on life which, we believe, comes through in the conviction of our opinions and the excellence of our writing.

We know you'll make up your own mind about The Independent. And we're happy to let the quality of the paper make our case.