Carey adviser condemns `fast-food religion'
Friday 08 January 1999
Both the burger chain and the Alpha course have achieved success through franchising, have ambitions to spread throughout the world, have a clear brand identity and have aimed for consistency by simplifying the menu, according to Pete Ward, Dr George Carey's adviser in youth ministry. Borrowing a phrase from the American social historian George Ritzer, who wrote about the "McDonaldization of society", Mr Ward says that Alpha is responsible for the "McDonaldization" of religion.
In an academic paper published this week in the Evangelical journal Anvil, Mr Ward, a lecturer at King's College London, writes: "In short, Alpha has done for evangelism what McDonald's has done for fast food... Convenience, speed of service, fast food, Alpha shares a great deal in common with McDonald's."
While insisting that the analogy is not entirely negative, Mr Ward lists "a number of points for concern", among them that "Christian theology is, to say the least, complex and varied. Alpha tends to flatten this reality. Just as the Big Mac and fries are filling, they are also uniform and bland and, on their own, hardly a wholesome diet. The same could be said of Alpha, if it leads no further than its own version of the faith."
The Alpha course for non-churchgoers began at Holy Trinity Brompton, in Knightsbridge, London, Britain's wealthiest parish, in 1991. In September it was launched nationwide with a pounds 1m advertising campaign. The number of Alpha courses worldwide has grown from four in 1991 to more than 10,500 last year. The Archbishop of Canterbury is known to be a strong supporter of the course, which he has described as "one of the most significant areas of growth during the Decade of Evangelism (the 1990s)".
Mr Ward also notes in his paper that "McDonaldization" is characterised by the exercise of control, something he detects in Alpha. "With worship material, training manuals, cookbooks, and all the other resources made available through the central Alpha organisation, a pattern of not only enabling the local church to do evangelism can be seen to be taking shape, but also a pattern of control," he writes.
He also says that Alpha offers non-churchgoers an experience of the faith that has a measure of unreality. "Membership of a local church, regular Sunday worship and so on, are simply not like Alpha," he writes.
Holy Trinity, Brompton said last night that its members felt Mr Ward's paper was "misconceived". A spokesman said: "There is a certain suggestion that people prefer Alpha to church, but we only encourage them to do the course once. It is nothing more than an introduction into the Christian faith, after which people can go to a church of their choice. We have no influence over that choice and we wouldn't want to."
Is your name now 'banned' in Saudi Arabia?
Seth Rogen compiles list of all the celebrities he’s got high with
Oscar Pistorius trial: Photographs of Paralympian splattered in blood after Reeva Steenkamp shooting shown in court
Missing Malaysia Airlines Flight MH370: Satellite ‘pings sent five hours after contact was lost' the only clue in hunt for £160m plane
Missing Malaysia Airlines Flight MH370: New radar evidence suggests missing plane may have been hijacked
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
No EU referendum under Labour: Ed Miliband to reveal that vote on membership is ‘unlikely’ in next Parliament if party wins power
Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
Europeans have ‘got whiter’ due to natural selection in past 5,000 years, scientists say
Fracking is turning the US into a bigger oil producer than Saudi Arabia
The rise of Ukip: Study warns Labour that Eurosceptic party's electoral base now 'more working class than any of the main parties'
- 1 Is your name now 'banned' in Saudi Arabia?
- 2 Sailor who kissed a nurse in famous WWII photograph dies aged 86
- 3 Best films on Netflix: 32 movies that will put an end to your scrolling
- 4 Istanbul protesters take 'Ellen selfie' from the back of a police van
- 5 Lady Gaga has struggled with eating disorders in the past, so it's indefensible that she's glamourising bulimia in her SXSW set
£50000 - £60000 per annum: Charter Selection: This well respected and exciting...
£40000 - £50000 per annum: Charter Selection: This exciting company and market...
£40000 - £60000 per annum + EXCELLENT SALARY: Austen Lloyd: Senior Private Cli...
£25,000 to £35,000: IT Connections Ltd: Signal Processing Engineer / Acoustics...